Follow Up is Key to Getting the Business as a Speaker

The gold is in the follow-up. Follow-up is the key to getting business and making money as a speaker. Studies have shown that 80% of sales are lost due to the lack of follow up. And, the sale is made between the 5th and the 12th contact with a prospect. So it’s important to stay in touch with the people who came to hear you speak.

Always remember every person in the audience, whether or not they purchase your product, program, or service, is a potential client and you don’t want to let them slip away.

Here are 5 steps to following up for the business:

1. Always follow up with attendees within 24-48 hours of an event.
2. Send them a “Thank You for Attending” email.
3. Repeat the special offer you made at the end of your talk.
4. Let them know you’re gifting them a free online newsletter.
5. Continue to stay in touch with them via email until the “special offer” ends.