There is an initial investment you will make upfront before
sales start coming in. It’s important to understand you will be
spending money upfront. If you plan wisely, you will make back
the money you invested plus more at the end with people signing
up and buying programs and products.
Some of the upfront costs are paying for the room, creating the
program and product materials, administrative assistance,
outsourcing, etc. If you hire an event planner, he or she will
be able to provide you with all the costs. If you’re planning
your event yourself, look at all the costs involved so you’re
completely clear on what your investment is.
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