Grab Their Attention in 60 Seconds

Whether you’re attending a networking event or trade show, you only have about 60 seconds to introduce yourself and grab the prospect’s attention.

If you want your prospects to sit up and listen, create a message that grabs their attention in the first 60 seconds. Creating a compelling message that addresses their needs is both an opportunity to promote your services and a way to separate yourself from the rest. It will make people want to know more about you.

Your statement must be vivid, specific, and easy to remember. Your main objective for your message is to get people to say, “Wow, you’re exactly what I need! Can I have your card?” Better still, it will make them say, “I want to work with you! When can we talk?”

Expressing in positive words the ways you help people and the results they gain from working with you will motivate them to find out more about your service.