Whether
you’re attending a networking event or trade show, you only have
about 60 seconds to introduce yourself and grab the prospect’s
attention.
If you
want your prospects to sit up and listen, create a message that
grabs their attention in the first 60 seconds. Creating a
compelling message that addresses their needs is both an
opportunity to promote your services and a way to separate
yourself from the rest. It will make people want to know more
about you.
Your
statement must be vivid, specific, and easy to remember. Your
main objective for your message is to get people to say, “Wow,
you’re exactly what I need! Can I have your card?” Better still,
it will make them say, “I want to work with you! When can we
talk?”
Expressing
in positive words the ways you help people and the results they
gain from working with you will motivate them to find out more
about your service.