People
often buy books because of their covers, or at least they are
attracted enough to take a closer look at the book’s content
because the cover has caught their attention. It’s the same with
writing the title for your presentation. If your title is the
typical type of title, it will probably be ignored.
One of the
best ways to come up with ideas for a catchy title is to walk
through bookstores and peruse the shelves, reading the titles of
books. Notice the words of titles that quickly grab your
attention. Titles are like headlines in newspapers and
magazines. You buy the publication because the headline promises
you information you need or are interested in.
As you
create the title of your presentation, think about what matters
most to your audience. What’s their pain? What can they gain
from my talk? Write a title that points out the problem and
implies your material contains the answers the audience is
looking for.
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