Create a Catchy Title for Your Talk

Like it or not, people often buy books by their covers, or at least they are attracted to take a closer look at the book’s content because the cover has caught their attention. It’s the same with writing the title for your talk. If your title is the typical type of title, it will probably be ignored.

One of the best ways to come up with ideas for a catchy title is to walk through bookstores and peruse the shelves reading the titles of books. Notice the words of titles that quickly grab your attention. Titles are like headlines in newspapers and magazines. You buy the publication because the headline promises you information you need or are interested in.

As you’re creating the title of your talk, you want to think about what matters most to your audience. What’s their pain? What can they gain from my talk? Write a title that points out the problem and implies your material contains the answers the audience is looking for.

For example, “The 9 Best-Kept Secrets to Exploding Your Business as a Speaker”.

When you create a title that talks about the problem your buyers need a solution to, and then deliver the best material to solve that problem, you’ll start attracting your ideal clients!