Think Outside the Box

When putting on a live event, you have to think outside the box when it comes to filling the seats.

Here are 4 creative ways to fill the seats at your event:

• In addition to doing Internet marketing, also combine it with an offline approach. People are constantly inundated with emails. Do direct mail campaigns and pass out flyers. This will help you to stand out from the crowd.
• Do a teleconference call for your list previewing your event and answering questions.
• Reach out to your colleagues and ask them to do a teleconference call for their list.
• Pick up the phone and personally call people who you think might be interested in attending.

Create a Catchy Title for Your Talk

Like it or not, people often buy books by their covers, or at least they are attracted to take a closer look at the book’s content because the cover has caught their attention. It’s the same with writing the title for your talk. If your title is the typical type of title, it will probably be ignored.

One of the best ways to come up with ideas for a catchy title is to walk through bookstores and peruse the shelves reading the titles of books. Notice the words of titles that quickly grab your attention. Titles are like headlines in newspapers and magazines. You buy the publication because the headline promises you information you need or are interested in.

As you’re creating the title of your talk, you want to think about what matters most to your audience. What’s their pain? What can they gain from my talk? Write a title that points out the problem and implies your material contains the answers the audience is looking for.

For example, “The 9 Best-Kept Secrets to Exploding Your Business as a Speaker”.

When you create a title that talks about the problem your buyers need a solution to, and then deliver the best material to solve that problem, you’ll start attracting your ideal clients!

Fear Stopping You from Becoming a Speaker?

Do you dream about being a speaker? Do you know you have a powerful message you want to share with the world? Is fear stopping you from pursuing your dream?

Fear shows up in different ways. It could be the fear of failure, fear of rejection, or fear of success. The fear can manifest itself in different ways that we’re not always aware of. Some signs of hidden fear are procrastination, distraction, excuses, feeling stuck, feeling overwhelmed, negative beliefs, worried, and anxious.

Whenever we step into something new or take on something we’ve never done before, it’s not uncommon to experience fear. We remember our past failures and pull back to avoid them happening again. I invite you to consider what happened in the past is over and will not happen again. We don’t know what is going to happen in the future. We only have the present moment. Be in the present and create action steps to take. Taking action will help you diminish the feeling of fear.

If you have a dream of becoming a speaker, write down the steps you can take and take action NOW!