Investing in Your Event

There is an initial investment you will make upfront before sales start coming in. It’s important to understand you will be spending money upfront. If you plan wisely, you will make back the money you invested plus more at the end with people signing up and buying programs and products.

Some of the upfront costs are paying for the room, creating the program and product materials, administrative assistance, outsourcing, etc. If you hire an event planner, he or she will be able to provide you with all the costs. If you’re planning your event yourself, look at all the costs involved so you’re completely clear on what your investment is.

Questions for Designing a Powerful Event

As you begin to create your event, there are questions to ask yourself that will help you design a powerful event.

They are…

• What is the topic?
• What is the information you want to teach?
• Who is your target audience? How will you find them?
• Where, when, and how long do you want the event to be?
• How much do you want to charge?
• What special bonuses will you offer?
• What Early Bird Specials will you offer?
• Do you want to have guest speakers?
• Do you have programs and/or products to sell at the event?
• Do you want to hire an event planner?
• Do you need to outsource more of the planning and to whom?

Create a Blueprint Plan for Your Event

Once you have created a vision for your event and have made the commitment, now it’s time to create the blueprint plan. A blueprint plan is the #1 key to planning an event that’s successful.

Your blueprint plan includes the following and much more…

• Where the event will be held.
• How many people you want to attend.
• Hours of the event.
• What the attendees will walk away with.
• What bonuses you will offer.
• How you will market it and to whom you will market it to.

There are many parts to creating an event. By creating a blueprint plan, it keeps you organized as you have all the details on paper.