Up Your Sales with a Simple Strategy

Do you have a sales strategy plan for growing your business and bringing in more sales?

The dictionary’s definition of a “strategy” is a plan of action intended to accomplish a specific goal; a method of making, doing, or accomplishing something.

Your sales strategy plan is a very clear statement of what your business has to do for you to achieve your sales goals. The wonderful thing about having a plan is it gives you a sense of control over the direction of change in your life.

Now, the type of plan I’m talking about is a plan for growing your sales and clients. If you’re serious about doubling your sales and bringing in tons more clients, you have to know how you’re going to do it.

The key is to plan, envision, and articulate what you want, and write it down. If you don’t put it into existence, you don’t own it.

Sadly, most people spend little or no time working on their sales strategy plan. Without a clear plan of what it is you want to accomplish and how you’re going to accomplish it, chances are you won’t reach all your goals.

I recently spoke to a business owner who was struggling closing sales. When I asked her how she sold her services, she said by calling people she knew. She thought if she just reached more people, she’d get more appointments, and make more money.

I asked her what else she’s doing to market her business? She said, “I’m planning to network; however, things keep getting in the way. And, I hope to create my website shortly.” She was vague and unclear about what steps to take, and easily getting sidetracked by other tasks without a clear plan to follow.

Let me share with you the process I followed to create a sales strategy plan for my client, Judy, and the results that followed:

The Situation
Judy is the owner of a tile and stone company. She dreamt of producing a website and creating a brochure; however, without clear steps to follow, she easily became distracted by the daily details of her business. Her dream looked like it was going to remain a dream.

Judy came to me because she lacked focus and direction. Without clarity and a clear sense of how to increase her sales, she was confused and overwhelmed with the responsibility of owning a business. She clearly was not running her business; her business was running her.

The Process
Early on, I had Judy create 3 specific and vivid goals she wanted to achieve in the first 3 months. With each goal she listed the action steps to take and a due date for each step. We divided the goals into business, sales, and marketing categories.

Before Judy got into action, I had her make a list of all the barriers she had that were keeping her from reaching her goals. She saw she had some fears that were keeping her stuck. These same fears were also stopping her in other areas of her life as well. I helped Judy understand these fears were not real and what needed to be done was to take action. The more she moved forward, the less fearful she felt. Judy began to feel freed up and energized about her business!

The Results
Judy now had a clear vision of what she wanted her business to look like. With her renewed energy, she continued to be more productive and in action, and the results happened almost immediately. Her dreams became real. She produced a beautiful brochure to give to her customers, created a website that professionally showcased her company, and designed a new logo. With the new company image, sales increased by 60%! Judy is now running her business; her business is no longer running her.

A clear and concise sales strategy plan provided Judy with a step-by-step process that gave her clarity and direction. She quickly started closing more sales, signing on more clients, and making more money.

With her own sales strategy plan, she mapped a clear pathway to reaching all her dreams and goals. 

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit http://www.salesbreakthroughs.com/.