The One Thing You Must Say at the End of Your Talk

The one thing you must say at the end of your talk and you’re probably not saying is the “Call to Action.” If you’ve given a great talk with great value, the audience will be interested in what’s next. Your “Call to Action” is what you want your audience to do next. Your “Call to Action” is your Special Offer. Do you want them to sign up for a complimentary session with you, your upcoming workshop, receive your free report? Often speakers end their talk by saying, “If you have any questions, I’ll be here for a while to answer them.” That’s all they say. Then they’re so disappointed when only a few people come to see them. I invite you to set aside time the next time you speak to present your “Call to Action.”