Do You Have a Product to Sell From the Stage?

If you have given a great talk, the audience wants to learn more from you. As a speaker, you have a group of people eager to hear what’s next! This is your opportunity to increase your revenue stream by offering a product your audience needs and wants to buy. Creating a product or program can be very exciting! Before you start creating a product, you want to make sure you’re creating a product they will buy. Here’s eight questions to answer that will help you create the best product.

1. Who is your audience?
2. What is the topic?
3. What format will you use?
4. How much will you charge for your product?
5. How will you brand your product?
6. Who will help you create your product?
7. How are you going to market and promote your product?
8. What goes into a sales page?

   

Handling Questions

You’ve given the best talk of your life, but if you’re not in control of handling questions, all credibility is lost! The final impression audience members remember is the way you handle questions.

After you’ve finished your talk, raise your hand and say, “Are there any questions?” When speaking to a large group, repeat or rephrase the question to the audience. The reason you do that in a large group is to make sure everyone in the room has heard the question.

When repeating or rephrasing a question, avoid saying, “The question is,” or “That’s a good question.” If you credit one person with asking a question, you have to credit EVERYONE for asking a question. You don't want people to feel their question was not as important. It’s best to avoid getting yourself into this situation so you don’t sound repetitious.