Make The Call to Action

Many speakers end their talk with just, "Thank you for coming." This is a big mistake. Besides giving lots of value in your talk, the most important part is letting the audience know what "the next steps" are. We call those next steps the "call to action." If you’ve delivered value to your audience, they’re interested in what your offerings are. At the end of your talk is a huge opportunity to present other offerings such as a program or product. Be sure you let the audience know what the “call to action” is before your talk ends.