Thursday, August 23, 2012

It’s Time to Raise your Financial Self-Worth

Financial Self-WorthI was recently on a call with a client who shared with me how she received all theses leads at an event she attended. I expected her to be excited with such a strong response. It was obvious by the number of leads she received that people needed her services. Yet, she was feeling frustrated and depressed. And, when I asked her why, she said, “Even if I get the business, I’m still not covering all my expenses.”

I felt so sad to hear this because she’s great at what she does and should be paid generously for her expertise. We went a little deeper and uncovered she was afraid to charge more because she had a low-worth mentality. She had worked many years as an employee. Although she was now a business owner, she was still thinking like an employee.

What she experienced is not uncommon for many people who leave the corporate arena to start their own businesses. It’s easy to sell a large ticket item when you work for someone else. But when it comes to stating your fee, you find yourself tongue tied and stumbling over what to say. Although you have a passion and desire to help your clients, and hope to be financially rewarded for doing that, your limiting belief about your self-worth determines how much to charge.

Here are some statements that show it’s time to raise your financial self-worth:
  • You know in your heart you’re not charging enough.
  • You’re afraid if you increase your fees you’ll lose the clients you have.
  • People are telling you that you should be charging more.
  • You don’t believe you deserve to charge more.
  • You’re afraid to go after bigger clients.
  • You’re not excited when you bring in a new client.
  • You resent the time you give to some of your clients.
  • You’re giving extra time to clients and feeling depleted.
If any of the above statements sound familiar and you want to turn them around, here are some ways to help you gain the confidence to raise your fees:
  • Make a list of the results clients get from working with you. As you write this list, you’ll gain more confidence seeing the value you bring to your clients.
  • Ask several current clients why they chose to work with you. You’ll be surprised and delighted by the reasons your clients hired you.
  • Visualize clients happily paying you what you’re worth. The more clearly you can see clients paying you what you’re worth, the more real it becomes.
  • Write down all the reasons you deserve to increase your fees. After you’ve written this list, read it over and over so you begin to see that you deserve to be paid what you’re worth.
  • Ask your satisfied clients for testimonials and then read them periodically. This will increase your confidence when you read how much you’ve helped them.
  • For each negative thought you have about raising your fees, change that thought to a powerful and positive thought. Instead of saying “If I raise my fees, my clients will leave, say, “I’m worthy of these fees and provide a valuable service to my clients.”
  • Next practice saying your new fees over and over until the words come out as easily as saying your name.
Remember many of the people you’re dealing with are business owners just like you. They see their own costs going up and expect your fees to increase too.

Remember the client I mentioned earlier. After working with her to shift her beliefs and thoughts about increasing her fees, I received a call from her. She was so excited she could hardly speak. She said, “I just met with a new client, presented my new fees and she hired me! And, it was so EASY!” Everything shifted for her once she raised her self-worth.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit http://www.salesbreakthroughs.com/.

Wednesday, August 15, 2012

It's Time to Blow Your Horn

AnnouncementI recently met with my client, Jenny, who left her corporate job to start her own business two years ago. Her business has quickly grown, she had built up a clientele of loyal customers and she was ready to go after bigger accounts. Yet, there was something in the way that was keeping her from pursuing the bigger accounts.

Jenny had worked for someone else for many years. She was comfortable promoting their product and staying in the background. But now as a business owner, the product she’s promoting is herself. She was having difficulty creating a compelling marketing message and letting people know about her.

When I asked her what was holding her back, she said she doesn’t think she can compete with the big competitors. And, when we went a little deeper, we uncovered the real fear and that was she didn’t think she was good enough. Now, is this the truth? Absolutely not! She made this thought up and deep down she believes it.

For many entrepreneurs, we have difficulty blowing our own horn. What holds us back can be our limiting thoughts. We’re not always aware of these thoughts, but you know they’re there because they can show up in our behaviors.

Here’s how you know you’re holding yourself back:
  • You make excuses for not doing what you said you would do.
  • You blame circumstances or other people for your situation.
  • You find yourself distracted and sidetracked by other tasks.
  • You feel overwhelmed by everything there is to do.
  • You compare yourself to others.
If you want to take your business to the next level, you have to be willing to step out from behind the curtain and stand confidently and proudly center stage. It’s time to blow your horn, let everyone know how great you are, what you have to offer, and how they can help you.

It means “acting as if” you’re already that person. The more you act as if you are, over time you will become that person. It’s like being an actor. The actor takes on a role. She’s “pretending” to be that person; however, to the audience she “is” that person.

I did that when I created my new website. I wanted a new website that projected an image of professionalism yet softness. I took the leap and made the changes. At first it was scary. I wondered how people would respond. There was no reason to be scared, the response to the website has been so positive since I’ve launched it. In the first week, I’ve attracted two huge business opportunities. I’m so happy I made the leap!

Here’s 5 easy steps to help you blow your horn!
  • Make a list of your accomplishments. When you do this exercise, you’ll begin to see how much you’ve accomplished. Far more than you ever thought!
  • Make a list of the benefits people receive from working with you. This will help you become clear on what you provide for your clients.
  • Interview clients. Ask them what they like best about working with you, what is unique about you, and why they hired you.
  • Gather testimonials from your clients. Read those testimonials over and over, so you’re present to the results you’ve produced for your clients. These are your raving fans!
  • Take action now! What’s one step you’ve been wanting to do in your business and been putting off that you’re willing to take on today?

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit http://www.salesbreakthroughs.com/.

Thursday, August 2, 2012

Your Thoughts are Key to Closing More Sales!

Woman ThinkingThe power of shifting the way we think is a principle that has been taught for decades by many well-known spiritual leaders. And, if you walk into any book store, you’ll see bookshelves lined with books about positive thinking. People are hungry to be free from negative thinking and want to be excited by what’s possible, yet learning how to apply this principle to their lives still eludes many.

In the course of the day we’re receiving thousands and thousands of thoughts. Many of the thoughts we have keep us playing small in life and from going after the things we want. It may seem as if we have no control over the thousands of thoughts that come into our mind. But, the truth is, we do have a say in what we think.

Consider that as human beings we are always in an ongoing conversation with ourselves. Notice the conversation you’re having with yourself when you’re sitting across from a client. As you get present to your own internal voice, you will see you are a person driven by that ongoing conversation. You’re driven by a little voice in your head that never shuts up. That voice in your head tells you who you are and what you can and can't do.

The voice never disappears; however, it doesn’t have to stop you. The voice that tells you, “you can’t do this” or “I’m not good at this stuff,” is made up by you. You’ve had those thoughts for so long, you actually believe they’re real. These repetitive thoughts become your negative beliefs. Here are some negative beliefs that may sound familiar to you.

I’m not good enough.
I don’t have what it takes.
Something is wrong with me.
I’ll never succeed.
I don’t like to sell.
What if I fail?
I don’t know enough.
Who will want what I offer?
I’m a failure.
I’m too disorganized.
I’m not worth it.
I can’t do this.

Are these negative beliefs real or did you make them up? How have they stopped you from taking action in the past and today?

Ask yourself, “What are the thoughts I’m creating right now?” Are you thinking about new ways to bring in business or are you thinking of reasons why you’re not bringing in enough business? Are you thinking of all the ways you help your clients or are you thinking you’re never going to be as successful as other entrepreneurs?

Studies have shown the mind is like a programming machine. And, whatever thought the mind hears over and over again believes it to be true. If that’s the case, why not change the negative belief to a positive belief? We can turn any negative thought we have into positive and powerful thoughts.

Here are some examples of how easily you can change some negative beliefs.

“They’ll think my fees are too high.” Your fear about charging higher fees has more to do with your own self worth than what people think. If you know in your heart you bring value to your clients, you’re worth it. To help you see your worth, make a list of everything you provide and all the benefits your clients get from working with you. Then read the list over so you can see the value you bring. If you believe you’re worth it, they will to!

“It’s hard for me to ask for referrals.” Often a thought like this will have an underlying belief such as “people don’t want to help me,” “people aren’t happy with my services,” or “I’m afraid I’ll appear too pushy.” How do you know they don’t want to help you, aren’t happy with your service, or will think you’re too pushy? We tend to get a rejection or two and conclude that people will not help us. Before you ask for the referral, say to yourself, “I did a good job for my client! They want to help me. I’m going to ask for a referral without being attached to a result.”

“Public speaking scares me to death.” Will you die if you speak in public? Is that really true? I haven’t seen it happen once, yet. What’s the really worst thing that could happen? Your presentation might bore some people. Could you handle that? With a little practice, don’t you think you’d improve? Of course you could. To ease your fear of speaking, you can build up your confidence by giving small presentations at your local library or your local community center.
Now, the more you say these thoughts to yourself and to others, they become real. Negative thoughts like “It’s hard for me to ask for referrals.” “I’m not good at managing my time.” “Public speaking scares me.” Every limiting thought becomes a self-fulfilling prophecy. It’s true because you say it’s true. And, if you don’t question your thoughts, they will continue to control your destiny. You can change those thoughts.

The thoughts you have are the key to achieving everything you want in your life and business. You have within yourself the ability to change your thoughts and by doing that, you can achieve everything you need to bring in sales beyond your wildest dreams! When you start shifting your thinking, you’ll easily start attracting new clients and bringing in new business.

If you liked what you've read and want help in applying these steps to your business, I invite you to take your first step by signing up for a Breakthrough Strategy Session with me. If you're stuck in your business or frustrated you're not bringing in more sales, please stop suffering and call me. There is a solution! I will walk you through a step-by-step process that will give you clarity about the direction of your business, create a 180-degree turn around in your thinking about sales, and move you forward quickly. I will personally give you my one-on-one breakthrough strategies that fit you and your business. Click here to learn more.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit http://www.salesbreakthroughs.com/.