Are You Tired of Being Out Priced by the Competition?

Are you losing business to the competition because they’re coming in at a lower price? Are your competitors telling the prospect they have the same exact product as you but for less money? This can be very frustrating when you know your product is superior yet the prospect is buying from them and not you.

If you’re nodding your head yes to these questions, then you’re not alone. Being “out priced” is happening more often now as people are being cautious about their spending. Yet, if you go into your local shopping mall or supermarket, you’ll see crowds of people buying. They still need services and are willing to pay for a quality product.

Today’s consumers have become more educated about buying with all the information available to them. They now have more knowledge about products than many of the people selling to them. You can no longer simply communicate information about your product and expect you have the sale.

Although you truly know in your heart your product is the best, there’s a lot more competition out there. You have to be willing to go the extra mile. You have to show them upfront the value they’re getting.

This means meeting face-to-face with the prospect to uncover their pain, identify the solution, show them how you’ll implement the solution, and how you and your product stand out from the competition.

Here are 4 steps to show the value the prospect receives from buying your product:

1. Uncover the pain: At your first meeting with prospects, help them to define a problem they may not fully understand or know they have by asking questions. Questions like “What’s your biggest challenge? What’s not working as well as you’d like it to? If you could wave a magic wand, what would you like to see happen differently in your business?”
2. Identify the solution: Help prospects identify a solution they didn’t know was available to them. Based on what they’ve shared with you, let them know the solution you have that will resolve their problem.
3. Present the solution process: Present and explain how you will implement the solution for them. Walk them through the all the steps, so they understand how the process works. Remind them of all the benefits they will experience after the problem is gone.
4. Differentiate yourself from the competition: Explain what makes you unique in the service you provide. Let them know what you do for them that sets you apart from your competition. This is where how and what you say really matters the most. Be willing to freely and powerfully say what makes you stand out from the others. People want to work with people who are confident and make them feel safe with and they can trust. You will win over the prospect when you speak authentically from your heart!

Yes, in some cases, low pricing will win out no matter what. Do not dwell on those situations…just move on. There are many people out there who want and need your product and are willing to pay for it.

If you liked what you've read and want help in applying these steps to your business, I invite you to take your first step by signing up for a Breakthrough Strategy Session with me. If you're stuck in your business or frustrated you're not bringing in more sales, please stop suffering and call me. There is a solution! I will walk you through a step-by-step process that will give you clarity about the direction of your business, create a 180-degree turn around in your thinking about sales, and move you forward quickly. I will personally give you my one-on-one breakthrough strategies that fit you and your business.
Click here to learn more.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit http://www.salesbreakthroughs.com/.

Break Out of Your Comfort Zone and Break Through in Your Business!

Do you have some great ideas to grow your business, but when it comes time to taking action, you suddenly come up with all the reasons and excuses not to do it? Do you find yourself lit up with a new idea that you can’t wait to implement? But, then your fears come up and you decide you’re not quite ready yet to go forward.

If any of this sounds familiar to you, you’re not alone. I’ve experienced the same thing. Most recently at Ali Brown’s workshop I had some big “aha” moments. I wrote down many new ideas, but when I got back to my office, I began to find excuses to put off taking the plunge and breaking out of my comfort zone. I had thoughts like “what if it doesn’t work, this is too expensive, I don’t have the time.” These are familiar thoughts I’ve had before that have kept me stuck.

What I notice about Ali and other successful entrepreneurs is when they have an idea, they don’t sit on it for months or even years, they get into action and quickly implement it. They have no idea if it’s going to be a success or failure but have the courage to try it out anyway. They have their share of failures, yet they don’t let that stop them.

The one thing most successful entrepreneurs have in common is that when they come up with a good idea, they don’t analyze it to death or wait until it’s perfect, they just do it!

I walked away from the workshop with several great ideas, but a couple of the most valuable “a-ha” moments I had was to “stop waiting until it’s perfect, just do it now!” I also know if I’m left to my own thoughts, I’ll come up with lots of reasons not to do things. So I set up a support structure and will be joining a Mastermind Group that will hold me accountable to doing what I said I would do.

Here’s what I learned about breaking out of my comfort zone:

1. When you create something bigger in your business, it’s not unusual to think of all the reasons it won’t work.
2. When those reasons come up not to do it, and those reasons will come up, do it anyway.
3. Successful entrepreneurs quickly implement ideas.
4. Create an accountability support structure to keep you in action.
5. Don't wait for it to be perfect…just do it now!

If you’re ready to break out of your comfort zone and take your business to the next level, here’s 8 easy steps to help you build your best year ever.

1. Write down one BIG idea you know you should be working on now. You know it’s the one if you get excited and nervous at the same time.
2. By fulfilling that idea, write down what will it give you in your life? As you write the details, be as specific and vivid as you can because the more you can see yourself doing it, the more real it becomes for you.
3. Write all the thoughts you’re having that could keep you from implementing your idea. Then take that piece of paper, rip it into tiny pieces and throw it away! You’re now free to pursue that BIG idea!
4. Write down the due date you will implement your idea.
5. Write down the action steps that will help you implement your idea.
6. Find a colleague or a friend to be your buddy and hold you accountable to implementing your idea?
7. Work with a coach, or find a group of like-minded entrepreneurs or colleagues and form your own mastermind group. Together you can guide, support and hold each other accountable to implementing the idea.
8. Now, get your butt into gear and take action, or it's just another good idea!

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit http://www.salesbreakthroughs.com/.