Build A Powerful Referral Network and They Will Come

As solo business owners, we sometimes feel like “Lone Rangers” on our own, trying to figure out ways to bring in more clients. A business owner’s survival and growth depends largely on bringing in new clients. Who wants to be alone on the range, single-handedly trying to figure out how to bring in clients and expand business? That takes tremendous energy, hard work and producing average results.

Instead of operating on your own, there are ways to creating a sales force of people happy to refer business to you. Think about how big companies increase their sales. They have large sales forces out there selling their products. The sales people are educated about the product, calling on prospects, and paid commissions based on the number of accounts they bring in. One of the differences between a big company and you is that YOU are the “one”. You are your sales force, that is, if you operate as a “Lone Ranger.”

An effective way of creating your sales force, is through your referral network. A referral network is a group of people who already know you, understand your business, and can refer people interested in buying your product or service. With a powerful referral network, an unlimited flow of quality prospects start coming to you quickly and effortlessly. You never have to cold-call again! This is the easiest and most effective way to establish an ongoing stream of warm leads.

Building a referral network begins with educating people you already know, your clients, colleagues, friends and people you meet. You want to clearly articulate what you do, who your ideal client is, how your product or service helps your clients, and what’s unique about working with you. Once these people are educated about your product, they become your own “sales force”. But just like any sales force, it helps to motivate them to sell by giving them something special as a thank you.

Consider offering a referral fee or a special gift to those people who refer business to you. People will be motivated to refer business to you, if they’re rewarded for it. I know, as a sales person, what motivated me the most to bring in those sales was the commission check I received at the end of the month. And, I still love receiving those checks. I’ve been referring business to a colleague, and I’m delighted when I receive a thank you note and check from him. It’s an incentive to think of other people who can benefit from his service.

By organizing a healthy referral network, you’re going to be able to rely on other people out in the world, all educated about the merits of your product or service, willing to become your marketing machine.

Here are six steps to follow that will help you set up a powerful referral network:

1. Change Your Mindset: Some people hesitate when it comes to asking for referral business. They have thoughts like “They won’t want to help me,” or “How do I even ask?” Before you project these fears, step back and consider. If a customer’s satisfied with you, they’re delighted to help you out. Also, people in your personal and professional circle who believe in you, want to help you grow.
2. Be Proactive: A satisfied customer is happy to help you but don’t expect them to offer. Rather than waiting for them to offer referrals, ask, because more than likely, they don’t think to offer. Occasionally, they may say to you “I told my friend about you.” It’s really great when that happens, but don’t rely on it. As a business owner, it’s your responsibility to ask.
3. Write What You Want to Say: To help you gain confidence, write the words you want to say. Then practice saying it aloud until you’re comfortable with it. We all feel uncomfortable doing something new. It’s just like going to the health club and working out. You have to use that muscle over and over again in order to build strength. It’s the same thing with asking for referrals.
4. When to Ask a Client: The best time to ask a client for a referral is immediately after you’ve received a compliment, and/or once the sale is closed. Once your client utters the words, “I’m happy working with you. I really have enjoyed this.” That’s your cue to ask if there’s anyone else they know who would benefit in the same way from your services. Don’t wait for them to get back to you with the names because they probably won’t. Set up another time to follow up with them for the referrals’ names and phone numbers.
5. Referrals Fees: Establish a referral program whereby people receive a referral fee or special gift for the people they refer to you. Let your referral network know in advance what they can expect in return for their referrals. Create a referral program you can send to your referral network and post on your website. Giving referrals works both ways. If people refer business to you, tell them you will do the same for them.
6. Keep Track: Once the steady flow of referrals starts coming in, it’s time to start managing all these leads in an organized manner. There are several software programs designed to you help track your business and referrals. Outlook, ACT and Goldmine are several software programs to check out.

ASSIGNMENT:

• Write a clear and compelling message of what you do, who your ideal client is, how your product or service helps your clients, and what’s unique about working with you.
• Practice saying it aloud until you comfortable saying the words.
• Start calling the people in your personal and professional circle, educate them about what you do, and invite them to be part of your “Referral Network.”
• Ask a colleague or friend to role play being the client and practice “asking for a referral.”
• Create a “referral fee or special gift” program you can start offering to your clients, colleagues, friends, and people you meet.

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Are You Creating a Wealth-Conscious Mentality?

Do you find yourself feeling worried or concerned at times with everything that’s going on? Unless you’re living on a remote island, it’s nearly impossible not to be somewhat affected by what’s going on in the world. But the good news is, it doesn’t have to stay that way.

This is when creating a positive mindset makes all the difference if you are to succeed in your business. When I speak about the mindset, I’m talking about the thoughts and beliefs you have about yourself as a business owner or entrepreneur. Now, more than ever, it’s important to create a positive mindset, and stop believing everything you’re hearing or reading.

In fact, I recommend you reduce the amount of time you watch TV or read a newspaper. Believe me, you won’t miss anything. The people around you will fill you in on what’s happening and that’s all you need to know.

I know it’s easy to get sucked into what they’re saying. It takes a conscious effort on your part to keep yourself focused and positive. It’s easy to blame others when things aren’t coming your way. But doing that increases the chances of attracting more of the same.

Did you know that more millionaires are created during difficult economic times than any other time? That’s right, even during a recession, millions of people continue to make money.
How do people make money during challenging economic times? They have created a wealth-conscious mentality for building wealth. Their thoughts and feelings match their actions, and that leads to results.

How can you create your own wealth-conscious mentality? It’s simple if you follow these 5 easy steps:

1. Focus on Creating More
   Focus on creating wealth instead of losing money. Remember the more you think you’re losing money, the more you will lose money. Think in terms of words such as “more, plenty of, and abundance.” For example, I am making more money, I have an abundance of clients, I am attracting more opportunities, and there is plenty more where that came from!
2. Choose Your Life
   When you choose your life just the way it is and the way it isn’t, you’re no longer resisting what you have. By letting go of the resistance, it unblocks your energy flow and allows new energy to come to you. During my illness, I chose to live and that gave me freedom and power to do something about it. I then got into action and designed a plan to heal myself. I found the right doctors, joined a support group, and surrounded myself with supportive and loving people. And, met and married the man of my dreams!
3. Take Responsibility
   Although we may say we know we’re responsible for our lives, we don’t always want to be accountable for taking responsibility. When you take responsibility for your actions, you give up any reasons, excuses, or justifications not to do something. As the well-know author, Brian Tracey, says, “The mark of excellent people is that they refuse to make excuses, blame others, or complain about their situations. Instead they say ‘I am responsible’ over and over again.”
4. Move Beyond Your Fears
   There are two types of fear. The first fear is a real fear. When someone is about to push you out of an airplane—now that’s real fear! The second fear is imagined fear. When you think something bad is going to happen that hasn’t happened yet. We all experience imagined fear from time to time in our lives—it’s part of being human. Fear of not being good enough, fear of failing, or fear of succeeding. These are not real fears although you may have the same bodily sensations as real fear. However, remember, fear can be an acronym for...False Evidence Appearing Real. What there is to do is notice the fear, distinguish it’s not a real fear and get into action!
5. Believe in Yourself
   When you believe in yourself, you have the power to move through any obstacle because at the core you believe in who you are. Nothing will stand in the way of you achieving what you want. You have created a solid foundation of who you are and feel secure within yourself. The key steps to believing in yourself start with loving who you are, accepting yourself and others just as they are, appreciating your accomplishments, and being grateful for all that you have in your life. Sound simple? Yes, it is and you’ll start seeing a change as soon as you start practicing the steps.

Assignment:

1. Write your own sentence for each of the words I mention…more, plenty of, and abundance. (For example: More sales are coming my way. There is plenty of money. I am attracting an abundance of clients.) Read this list daily. When you first get up in the morning and before you close your eyes at night.
2. If there’s someone or something in your life you’ve been resisting or putting up with, stop resisting and accept as is. Remember what you resist…persists. As you stop resisting and let go, start to notice what opens up for you.
3. Take an area of your life where you’ve been blaming or complaining about something, and change that by taking responsibility for it. (For example: My business is slow because of the economy. Change that to: I’m going to increase my networking and reach out to more people.)
4. Take on one thing in your life that you’ve been afraid to take on and do it today! You’ll see when you take action, the fear of doing it is much greater than after you take action.
5. Make a list of at least 10 areas of your life that you are grateful for. Then ask someone close to you to do the exercise too and share what you wrote with one another.

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

It’s Time to Share YOUR Story

I’m leading a teleseries to an amazing group of entrepreneurs and coaches who are learning how to powerfully speak to groups. One of the topics that have made the biggest impact is teaching them how to share their personal story with the audience.

And, as I thought about this topic, I realized that sharing your personal story is not only for when you speak to groups, it has the same powerful impact when you’re meeting with a prospect or a client. When you’re willing to open up your heart and reveal who you really are, prospects and clients feel instantly connected to you.

We all have a personal story to tell about our journey through life. Many of us had to deal with challenges at different times in our lives. Your personal story has made you who you are today. The people who inspire me the most are the ones who freely share their personal story of struggle and victory with us.

Oprah Winfrey has openly shared about the struggles and abuse she overcame growing up to become one of the most powerful women in the world. We listen to her story and what she’s accomplished, and we’re inspired to follow our dreams.

Sometimes we cover up our story because we want others to think we have it all handled. But most of us have had to overcome something along the way. In fact, the challenges we’ve had to deal with make us the person we are today.

When you’re willing to share the struggles and challenges you’ve faced, people are quickly drawn to you because you’re being authentic. They can easily relate to you because they see you’ve had similar challenges.

One of the most powerful assets you can use to attract more clients is sharing your personal story. When you share your personal story about how you overcame your challenges, you provide them with inspiration that THEY can do it too!

The easiest and fastest way to draw people to you is when you authentically share yourself. Start your talk by sharing a personal story of how you became who you are today. When you share something personal about yourself, they feel more connected to you. You’re showing them you’re no different than they are. They can relate to you more quickly through your story and that’s going to draw them to you.

Show your vulnerability by speaking about your struggles, how you overcame your challenges, and the life lessons you learned. We’ve all had to deal with personal and professional challenges in the course of our lives. When we hear true stories of courage and victory, we’re inspired and believe we can go after the things we want too.

They listen to your story and what you’ve overcome, and say to themselves “If she or he did that, so can I!” I’ve had many people come up to me after I’ve shared my personal story of overcoming breast cancer and how it changed my life, and tell me how it’s inspired them.

Tell your story vividly and specifically. As you tell your story, speak in the present tense. Share your story as if it’s happening right now in the present moment. Convey excitement and enthusiasm using gestures, facial expressions, and inflection as you describe your story. What leaves the strongest impression is how you look and sound. People will walk away remembering what they’ve seen and heard.

I saw Suze Orman, the financial guru, speak at a conference. As soon as she walked on stage, she connected with the audience. She was down to earth, funny, and knowledgeable. She shared how she grew up in a poor Chicago neighborhood, worked as a waitress for several years making only $400 a month. She shared her personal story with such authenticity. She had everyone sitting on the edge of the seats listening to every word she said. And, after she spoke, there was a long line of people waiting to buy her products.

I invite you to start writing your personal story now, and start sharing it with others.

Remember it is...Your Story!

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

It’s Time to Take a No-Excuses Approach!

Do you find yourself wanting to try new things in your business but then you start coming up with the excuses for not taking the steps to make it happen?
Consider that whatever excuses you have determine the quality of your life.
Excuses can be deadly. They keep us from doing all the things we want to do. They keep us from growing. They keep us from fully experiencing fulfillment and success.
Why do people hold on to their excuses and are so reluctant to learn new ideas that will bring them more money? How often do you say to yourself…

• I want to do this when I have the money. If you’re not looking for new ideas to grow your business, you’ll never have the money.
• As soon as more money comes in, then I’ll make the investment. The sooner you start learning new ways to grow your business, and implement those new ideas, the sooner you’ll have the money.
• I’ll do it next time. Waiting to do it later is only going to delay you from having what you want now.
• I don’t have the time, I’m too busy. If your business isn’t where you want it to be, it’s time to look at where you’re putting your time. If you were to learn one valuable strategy that could increase your income, wouldn’t you say that was worth your time?
• This is something I want but can’t make the investment now. Well, if it isn’t now, when do you think you’ll be ready? Next month? Next year? Someday? There is no “someday.” Ask yourself why you keep putting things off. What’s at the source of this excuse?
• If this was free, then I would do it. How often have you signed up for something free and not taken the program or completed it. There’s no skin in the game. When you invest in yourself, you’re going to get your money’s worth because you have more at stake.

Often what is at the source of our excuses and resistance to taking action is “fear.” Fear of failing, fear of rejection, fear of not being good enough. Your fear may be related to a past event and protecting you from it happening again. The problem is the fear that is trying to protect you, is also keeping you from living a life filled with joy, fulfillment, and success.

So what does it take to move through the fear? It starts with acknowledging the fear and understanding that it doesn’t have to own you. It’s knowing you have a say in how you’re life is going to go. There’s a common saying, “Feel the fear and do it anyway.” Yes, you can feel fear and still take the action to move forward. It may feel scary at first, but one thing is certain. You have all the courage you need from within to transform your business and your life.

Success and growth doesn’t occur when we’re stuck in our excuses. It happens when you’re willing to give up making excuses, willing to let go and take the leap.

I invite you to take a deep breath, trust in your ability to achieve what you want, and go after the things you want! Isn’t it time to take a “No Excuses” approach to your business and your life?

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Is Your Authenticity Shining Through?

Imagine you’re sitting across from the prospect, you’ve just presented your services and you’re unsure what to do next. You end up leaving the meeting not knowing what the next steps are. Sadly, you realize you spent more time during the meeting in your head wondering what to say than learning what’s important to the prospect. You leave discouraged and believe you don’t have what it takes to sell. If this has ever happened to you, you’re not alone.

Many people believe there’s a certain way they have to sell if they’re going to be successful. They’re stopped before they even get started because they believe they’re lacking a special style.

The truth is, we’ve been selling ourselves since we were very young. When you were in school and making new friends, you were selling yourself. When you were looking for a job, you were selling yourself. What helped you make new friends and get that job was your authentic style. It’s the same in business. What helps you close sales are the innate qualities you already have.

None of us was born to sell. Successful people learn sales skills and techniques that help close the sale. Most importantly, successful people work at creating the relationship with the client right from the start by being authentic.

The key to authentic selling is to sell from your heart. When you sell from your heart, you’re not following a canned script. Nor are you trying to copy anyone else’s style. You’re being genuinely interested in the other person by asking the right questions and listening keenly to what’s being said.

Have you ever noticed how much more you enjoy a conversation when you feel heard and listened to? Well, that’s what you’re doing when you’re authentically selling. You’re allowing the prospect to do most of the talking. When you follow these steps you’re creating a long-lasting relationship that leads to getting the business. You’re showing you want to learn as much as you can about him or her to see how you can help.

Most people buy based on the K-L-T Factor. They first want to get to know you, they need to like you, and then trust you. Once you establish the K-L-T Factor with prospects, they’re ready to listen to what you have to say. The business relationship begins when you relax and allow your authenticity to shine through.

I remember early in my career how inauthentic I was with people. I was more concerned about how I was doing than learning about the prospect. I covered up my insecurities well. To everyone I looked as if I had everything handled. The truth is, I didn’t—far from it.

The turning point came when I became seriously ill. My life came to a screeching halt. It was then I slowed down and took an honest look at myself. For the first time in my life, I let my guard down and became real. Instead of listening to myself, I started listening to others. Rather than pushing and forcing things to happen, I began to listen to people with a genuine interest in them.

I let go of being pushy and aggressive. And within a short time I noticed a lot more business started coming to me easily. The sense of urgency and intensity I used to display disappeared and I started having fun.

Start to look for yourself to see where in your life or your business you’re pushing too hard and trying to force things to happen. Write down the areas where you've been inauthentic and covering it up. How is this impacting your life and your business? What are you committed to changing? Once you begin to make these changes and apply them in your business and life, you’ll feel more confident and relaxed because you’re being authentic.

All you need is to be genuine. Clients will be attracted to you when you become more interested then interesting. You’re allowing your authenticity to shine through!

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Whose Life Is It Anyway?

Have you ever noticed the flood of thoughts you have as soon as you wake up? You start thinking about all the things that need to be done that day, how you’re ever going to do it all, will you bring in any new clients today and on and on and on. You’re having all these thoughts and they’re not always rooting for you to win.

Studies have shown we have thousands of thoughts per minute. And all these thoughts are created by one source and that source is YOU. Now, if we’re the source of our thoughts, why aren’t we consistently feeding ourselves powerful thoughts?

Since we were young, we’ve been told by our parents, teachers, and others what we can and cannot do. We are told what we are good at and what we are not. We are told what to expect and what to believe. Because we are just starting out in life, we are dependent on others and believe what they say to be true.

Some typical thoughts we’ve heard from others and start to take on as the truth are:

• I’m just not good at this!


• Things are just not working out right for me!


• Today just isn’t my day!


• Why bother, it’s not going to work anyway!


• Nobody wants to pay me what I’m worth!


• This is impossible!


• If only I had more money!

I could go on and on. I think you get the picture. If any of these thoughts sound familiar to you, you’re not alone. Most of us have had these thoughts or similar ones. It starts to look like nothing is going our way and it’s out of our control. And over time, these limiting thoughts start to impact the way you view life.

How do you shift your thinking? A first step in shifting your thinking begins with taking responsibility for your life.
Although we may say, “Yes, I’m already taking responsibility,” the truth is we don’t always want to be held accountable for being responsible. When things aren’t going the way you want them to go, it’s much easier to blame others and circumstances. Then find evidence and agreement to support not taking responsibility. For example, “It’s not my fault clients aren’t calling me back—just look at the economy.” But, when you blame others, you’re giving up your power and nothing changes.
When you take responsibility for your life, you give up any reasons, excuses, or justifications not to do something. You no longer believe those negative thoughts. You’re saying the buck stops with you. You’re taking charge of your own life. Now, that’s the beginning of taking back your power.

As Joe Vitale writes in his book The Attractor Factor:

“You are totally responsible for your experiences in life. That doesn’t mean you caused them. But on some level you attracted them. You are responsible for them. That’s not good or bad. Simply use the experiences to learn about yourself. Get clear and choose what you prefer to experience.”

The message came through loud and clear for me when I had breast cancer. I was working in an unfulfilling and stressful job when I was diagnosed. I was miserable yet afraid to leave. I had thoughts like, “Who would hire me? I’m not that good. They’ll find out I’m a fraud.” I didn’t want to take responsibility and make the changes. Once I got the impact this had on my life, I was clear that if anything was going to change, it was up to me.
I began to consciously change my thinking and speaking. It started with making a declaration to myself. I declared, “I am good enough and will find a fulfilling career.” The more I repeated this statement; the old thoughts began to disappear. I began to believe it would happen…and it did! Within 8 months I left my unfulfilling job, started a new career, and from there went on to start my own business. When I took responsibility for my life, my entire world transformed.

There’s really no escaping being “responsible.” What it really comes down to is no one can do it for you but you. If any changes are going to happen it’s because you choose to make those changes.

There’s a short powerful quote that says it all, “If it is to be, it is up to me!” And remember…it's up to YOU!

ASSIGNMENT:

Where in your life are you avoiding taking responsibility or blaming others? (Look in areas where you feel powerless in your business or your life.)

• What are the thoughts you’re saying to yourself that keep you stuck?


• How is this impacting your business or your life?


• Where are you willing to take responsibility starting now?


• What is a new thought to create that will get you into action?


• What are the specific action steps you will take this week?

© 2009. All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Grab the Prospect’s Attention in 60 Seconds

As a sales professional or business owner, you’re always selling yourself or your product. Whether you’re attending a networking event or trade show, you only have a few seconds to introduce yourself and grab the prospect’s attention. Do you remember how you introduced yourself to a prospect at the last networking event you attended? The prospect probably asked you, “What do you do?” You probably said something like this:

• I am a graphic designer and I design marketing materials.
• I am an account executive and I sell advertising space in magazines.

Now, these are typical responses that describe what you do. There’s nothing unique about these statements that sets you apart from the competition. If you want your prospects to sit up and listen, create a message that grabs their attention in the first 60 seconds. Creating a compelling sales message that addresses your prospects’ needs is both an opportunity to promote your services and a way to separate yourself from the rest. It will make the prospect want to know more about you.

Your selling statement must be vivid, specific, and easy to remember. Your main objective for your sales message is to get the prospect to say, “Wow, you’re exactly what I need! Can I have your card?” Better still, it will make them say, “I want to work with you! When can we talk?”

As you create your compelling sales message, consider two strong motivators that drive people to buy or take action. The motivators are “Pain” and “Gain.”

The first motivator is “Pain.” Pain is another way of avoiding or fixing a problem, concern, or predicament. When creating your compelling sales message, focus first on the pain you can alleviate because it appeals to the stronger of the two motivators.

Examples:

“I work with business owners who find it challenging to design their marketing materials.”

“I sell ad space to people who want to sell their product, but are afraid of putting their advertising dollars in the wrong publication.”

The use of verbs such as “challenged, frustrated, concerned, worried, stopped, and afraid” in the sales message addresses the prospect’s pain. The prospect wants to be relieved of pain as quickly as possible.

The second motivator is “Gain.” People are motivated to buy or take action in order to improve a situation. Saving money, making money, saving time, becoming more efficient, improving service are just a few examples.

Examples:

“I help business owners create marketing materials that stand out in the marketplace, attracting new clients with ease.”

“I help people make advertising decisions that save them money and bring them many sales.”

Expressing in positive words the ways you help people and the results they gain from working with you will motivate potential clients to find out more about your service.

ASSIGNMENT:

Using the motivators “Pain” and “Gain,” create a powerful and compelling sales message. Practice saying it until you have memorized it. Then start saying it at your next networking event or trade show. Keep in mind, your sales message will change over time and will need to be tailored slightly to your audience.

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Yes, You Can Manifest What You Really Want!

As I think about the incredible workshop I just led, I realize that I manifested this! I had wanted to lead my very own workshop for several years. I wrote a vision of what the workshop would look like and read it daily. When I walked on stage on the first day at the beautiful hotel where the workshop was held and looked out at the amazing people in the audience, this was exactly what I had envisioned.

Several years ago I had no idea what it was to manifest. I didn’t understand that by focusing on what you want, you could attract the things you want into your life. I always thought you had to work hard to make things happen. Or maybe if I was lucky, something good would happen for me. It didn’t seem possible that if I focused on what I want, it could easily come to me.

Manifesting starts with being aligned with “who you really are.” As Jerry and Esther Hicks write in their book Money and the Law of Attraction, “When you are a vibrational match to ‘who you are,’ the Law of Attraction brings to you, surrounds you with, lines up for you, a steady stream of powerful, joyful opportunities and openings that just leads you toward an ever-evolving, always unfolding, joyful life experience.”

What I’ve learned is when you are manifesting, you are attracting to you what it is you want because you know exactly what you want, you are asking for it, believing it is on its way to you, visualizing as if it is already in your life, and being open to receiving it. The magic of manifesting is that it can easily come to you. Here are 5 steps to help you manifest all the things you desire.

1. Be clear about what you desire
   You need to be very clear about what you desire. You can’t be fuzzy or indecisive. See yourself enjoying what it is you want and experiencing how good it feels. When you do this, you are making what you desire real.
   
   
2. Focus on the “What”
   Focus on the “What” not the “How” or the “When.” You don’t have to figure out how or when it’s coming to you. All you need to do is decide what it is you want. Focus on the “what” and the rest will follow.
   
   When I decided to do the workshop, I gave up having to know how it would turn out. I turned myself over to believing it would turn out. This was pretty difficult for me to do at first because it meant I had to give up my control. But when I let go, all the steps fell into place.
   
   
3. Expect the best to come to you
   Remind yourself that you deserve the best. This is important because it changes your thinking from a low expectation to a high expectation. It helps to expect that everything is going to work out for the best. We need to have trust and faith.
   
   
4. Let go of the fear
   Don’t back off from what you want because you’re afraid it might not come. The more afraid we are of the past repeating itself and what the future has in store, the more we believe we cannot have what we desire.
   
   
5. Open your mind to all possibilities
   When we let go of controlling people and situations, and thinking we can force the outcome to happen, possibilities come to us through unexpected channels. Give up holding on so things will turn out a certain way. Instead let it come to you freely and naturally.
   

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

5 Easy Steps to Overcoming the REAL Objection

As you move through the sales process, the prospect begins to weigh the pros and cons of doing business with you. You’ve presented your product or service and it’s now time for them to make a buying decision. If the prospect decides to do business with you, they’re not only making a financial investment but they’re also saying they trust you’ll deliver what you said you would. At this stage in the meeting, they’re likely to ask questions and raise concerns. These questions and concerns are also known as objections.

Objections are a sign that the customer is interested, not the reverse. Very often they are opportunities to get nearer to closing the sale. Yet many business owners don’t see it this way. They’re uncertain how to respond to the objection, so they come across unsure or end up giving away too much. Sadly, due to lack of preparation, they end up losing the business.

When an objection is raised, it’s not necessarily a stop sign. The prospect may just be saying he or she has not been convinced yet and they want more information before making a buying decision. By making sure you know what the real objection is, you can then determine how to overcome it and prepare your response.

The most common objections used are:

• “I’m happy with my current vendor.”
• “I want to think about it.”
• “I never make quick decisions.”
• “Call me in several months.”
• “Your price is too high.”

These common objections listed above may sound familiar but often are a disguise for the truth. Many times the prospect will not tell you the true objection, for fear of hurting your feelings. When a prospect uses one of the objections listed above, what he or she really means is:

• “I don’t have the money.”
• “I think I can get a better deal elsewhere.”
• “I want to shop around.”
• “I don’t think I need your product.”
• “I have something else in mind.”
• “I don’t like, trust or have confidence in your product.”
• “I’m not impressed with your presentation.”
• “I think your price is too high.”

Here are 5 steps to uncover and overcome the REAL objections:

1. Listen carefully to the objection.
   Do you feel it is a valid objection or perhaps might be covering up the real objection? Try to find out by using this phrase: “Do you really mean…?” or “Usually when a client tells me that, my experience has shown me they may have a concern about the price. Is that true for you?”
   
   
2. Get the prospect to commit to the objection.
   Reword the objection as a question. Example: “In other words, if price weren’t an issue, would you be interested in working with me?” This gets the prospect to answer you directly and commit to the objection, so that you can begin to overcome it.
   
   
3. Determine whether it is the only stumbling block.
   Ask the prospect if the reason they’ve given is the only reason they’re not doing business with you. Example: “If I could resolve this issue, are there any other issues standing in the way of our doing business?”
   
   
4. Answer the objection to resolve the issue and get agreement.
   Use everything you have in your sales toolbox to answer the prospect’s objection. Show different cost options, prove benefits, present comparison charts, show testimonials, product knowledge, and believe in yourself.
   
   
5. Ask a closing question that confirms the sale.
   Make a non-pressuring statement that leads to the close. Example: “If I could…, would you be ready to go forward?” Or “If I check with my office and it’s a go, I’m assuming we have a deal. Is that right?” Using “if” when responding to an objection is a magical word. It takes the pressure off the prospect because you’re not asking them to commit.
   

ASSIGNMENT:

• Make a list of the most common objections you hear.
  
  
• Using the 5 steps, next to each objection write the step you plan to use to uncover and overcome the objection.
  
  
• Find a buddy, and practice saying your response to each objection. The more you practice, the more you’ll come across as confident and prepared to the prospect.
  

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Is There a Story Stopping You?

Are there times when you find yourself working really hard yet you’re not getting the results you want? And, you think the more you do will make the difference—yet it doesn’t. It may have very little to do with how hard you’re working and more to do with the story you make up about yourself that keeps you from moving forward.

I remember attending one of my Mastermind Group meetings several years ago. We dug deep within ourselves and identified the story we had about ourselves that kept us stuck.

We went back into the past and identified the event that had happened that impacted our thoughts and feelings about ourselves. This event became our story. We held onto these stories for so long, we believed they were true. These stories had been holding us back for years.

As I listened to the others share their stories, I could see how much alike we all are. We allow something that happened a long time ago to keep us from growing and reaching our full potential. I realized it was time for me to share a story I’d been holding onto way too long.

When I shared my story with the group, the response I heard blew me away. No one cared! I used my story as an excuse to avoid taking big risks. I finally realized how absurd this was.

I had been carrying this story around with me all these years, using it as an excuse not to step out of my comfort zone and stay just where I was. I had lived with this story for so long, I believed it was true.

I finally got it! I made the story up, it’s not true and it doesn’t mean anything. I am who I say I am. I am not my story and I can do anything I say I can do. So, I put my story back in the past.

And, when I did this, I became freed up. It was as if a huge weight had been lifted off of me. I then made the decision to create a bigger game for myself in my business, and that lead to my first live event in 2009 (and that actually happens next week…WoooHooo)!

I share this with you because whatever story you have that may be stopping you, you can disappear.

I invite you to notice that successful people are always in action doing something to grow their businesses and enrich their lives. They have their stories and their fears, yet they do not allow any story or circumstance to stop them from pursuing their dreams and goals. They identify their stories and may even feel some fear. Yet, they hold onto their visions and move into action.

They’re willing to step outside their comfort zones and try new things. They’re no different than you or I. The only difference is they believe they can, are willing to take risks, and have the courage to move through their fear to go after what they want.

Ask yourself, is there a story I have about myself that has been around so long I believe it to be true? What is the story? If there is a story, why do I keep holding on to a story that is disempowering me? What’s possible for me if I didn’t have this story? What could I create in my life? As you answer those questions for yourself, you’ll begin to be freed up to pursue your dreams.

You’ve probably been carrying your story around far too long. Isn’t it time to put that story back in the past where it belongs and set yourself free to pursue what’s important to you?

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Six Easy, Yet Powerful, Steps to Breaking through the Fee Barrier

Donna is the owner of a home décor business, who came to me seeking help in closing the sale. She had recently lost a sale due to her fear in presenting her fees. Donna had met with the prospect several times, uncovered their needs, answered questions, handled objections, presented a proposal, and discussed pricing. She thought she had done all the right things. It was now up to the prospect to make a buying decision.

After a few moments of silence, Donna thought, “Does the prospect think my fees are too high?” Feeling uncertain with the fees she had presented, Donna quickly said, “You may think my fees are too high. I’ll draw up some less expensive plans for you to look at.” As soon as the words fell out of her mouth, she realized the impact of her actions. Donna’s uncertainty about the fees had gotten in the way of closing the sale. She now created more work for herself to do and lost the opportunity to close the sale in that moment.

Donna’s fear of presenting her fees had stopped her from getting the business. Sound familiar? It’s not uncommon to question whether the fees we’re offering are within the range of what the prospect will pay. So how do you avoid this from happening? It starts with asking the right questions, knowing your benefits, powerfully communicating the value of your product, and presenting different pricing packages. Here are (6) simple, yet powerful steps to follow that will help you break through the fear and give you confidence when presenting your fees:

1. Asked money qualifying questions either before the meeting or early in the meeting. Serious prospects don’t mind hearing money questions. They expect to be asked these questions. Unqualified prospects run when they hear these questions because they’re not serious about buying. Here’s an example: “So I know we’re in the same ball park, approximately how much were you looking to spend?”
   


2. Make a list of the benefits your product provides for your clients. A benefit is a result or solution the client receives from using your product. As you create your list, you’ll begin to get clear on all the ways your clients benefit from using your product. Present the benefits your product provides during your meeting. Here’s an example: “By adding window treatments to your home, the value of your home increases.”
   


3. Make a list of the benefits your clients get from working with you. Of course, the benefits of the product are important, but so are you. In fact, most sales are based on the relationship you’ve developed with the client. Present the benefit your clients get from working with you during the meeting. Here’s an example: “All clients I work with receive personalized service from the start of the job, to the end of the job.”
   


4. Write the results clients have received from working with you. Think in terms of measurable results clients have achieved. This will instill more confidence as you become clear on the value you bring to your clients. Share with the prospect the results clients have received from working with you. Here’s an example: “My client had no idea where to start with decorating her home. After working with me, she selected a window treatment that suits her living style and a fabric within her budget.”
   


5. Communicate the value of your product. Practice saying aloud what the value of your product is and how it helps your clients. Hear yourself speaking with confidence, clarity, and from the heart as you communicate the value of your product. When you clearly understand the value of your product and can communicate it with ease, the fear of presenting your fees disappears.
   


6. Create several pricing packages your clients can choose from. Start to think of different price ranges and programs you can offer. Creating different pricing options, gives the prospect a choice and helps make the selection affordable. They’re more apt to buy if you offer low, medium and high-end products.

ASSIGNMENT:

• Make a list of 4 money qualifying questions, 4 benefits your product provides, 4 benefits your clients get from working with you, and 4 results clients have received from working with you.
  


• Read over the lists so you can confidently state the questions, benefits and results the next time you’re meeting with a prospect.
  


• Role play with a buddy steps 1-5. The more you practice, the more comfortable you’ll be next time you present your fees to the prospect.
  


• On a sheet of paper, create 3 different packages ranging in price from low (basic program), to medium (super program), to high (deluxe program).

If you liked what you've read and want help in applying these steps to your business, I invite you to take your first step by signing up for a Breakthrough Strategy Session with me. I will walk you through a step-by-step process that will break through your fear about presenting your fees, create a 180-degree turn around in your thinking about sales, and move you forward in your business. I will personally give you my one-on-one breakthrough strategies that fit you and your business. Click here to learn more.

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Are You Taking Risks or Playing Small?

Does the thought of failing keep you from trying new things? If the answer is “yes,” you’re not alone. When we hear the word “fail,” we connect it to something negative and bad. For many people, the thought of failing brings up strong feelings and emotions. The feelings are so strong, it’s feels safer not to take on new things.

If you’ve read the bios of most successful people, you’ll see they’ve all failed many times over before they achieved success. Donald Trump, one of the most successful entrepreneurs of our time, declared bankruptcy only to make his biggest comeback, not only in the real estate market, but by branding his name on products and television. Donald failed many times over. But to him failure is part of the game, and the game includes taking risks. Anyone who is successful is willing to take risks.

I know what it’s like to avoid taking a risk for fear of failing. I never considered myself a “writer” so I put off writing an online newsletter. I saw other people writing newsletters and envied them for being able to write so easily. I had so much I wanted to share, so I could help others, but I was afraid to take the risk and fail. This held me back for a long time.

Then, I started reading other newsletters, took classes with people who were experts at writing an online newsletter, and the fear began to diminish. I immersed myself in learning about writing. I was ready to take the risk. I finally took the leap and wrote my first newsletter! Wow, I can still remember how freed up I felt having finally broken through this barrier. From then on, it became easier each time to write. That was more than five years ago. Since then, my community of wonderful e-zine readers has grown and continues to grow monthly.

Here are 4 key steps to help you move through the fear and be willing to take that risk.

1. Identify the fear: Write out specifically what the fear is, including all the details. I believe to move through the fear; you first have to clarify exactly what the fear is.
   
   
2. Emotions and feelings: Write the feelings you’re experiencing as you think about your fear. Do you feel frustrated, anxious, angry, or hopeless? The clearer you are about the feelings connected to the fear, the easier it will be to move through it.
   
   
3. Real fear or a self-imposed fear: Ask yourself, “Is this a real or self-imposed fear? A real fear would be if you were about to be pushed out of an airplane. A self-imposed fear is a fear you’re experiencing that hasn’t happened. Once you identify that it’s a self-imposed fear and your life is not endangered, you now know you’re in charge and can take action.
   
   
4. Action steps: A powerful way to move through the fear is taking action. Once you take that first step, you’ll feel freedom and confidence because you’re taking charge of your life and the next steps become easier to take.

They say in life you’re either growing or contracting. The only way to grow is to be willing to take risks. I invite you to be willing to take a risk.

As a business owner, I’ve failed many times over. As I look back, I’ve always learned something valuable from failing that has helped me for the next time. I’ve learned that failure is the stepping stone to succeeding. Had I not been willing to take risks and experience the failures, I would not appreciate the wins as much.

Rather than blaming yourself or anyone else for the times you fail, take each failure as a life lesson. Ask yourself “What have I learned from this experience that will help me for the next time?”

Here’s what Michael Jordan, the famous basketball player, says about failing. “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. On 26 occasions I’ve been entrusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And, that is why I succeed!”

Failing is the stepping stone that precedes growth, develops courage, and leads to success.

Assignment:

• Make a list of all the things you’ve put on hold because you were afraid to take a risk.
  
  
• Ask yourself, “What would my life look like if I took the risk and succeeded?”
  
  
• Ask yourself “What’s the worse thing that could happen?” (The worse thing is either it doesn’t work out or they say “no.”)
  
  
• Make this a game worth playing! Select one item from your list and find a friend or colleague who’d like to play the game with you.
  
  
• With your friend or colleague, determine how and when you are going to accomplish the item from your list.
  
  
• Support each other to do what you said you would do and “just do it!”
  
  
• And, when you do step out and take the risk, stop to celebrate the accomplishment and savor the moment. YOU have won the game, so enjoy the victory!

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

9 Key Steps to Closing BIGGER Sales

A client recently called me with some very good news. She had been hired by a large company to do several projects for them. She was so excited she could hardly contain herself. She had been working hard on growing her business for several years and it was beginning to pay off.

I told her this didn’t happen by luck. She had created a clear and concise step-by-step sales action plan and had diligently and consistently followed each step. Let’s take a look at the steps she followed that led to her business success.

1. Know your niche. Be clear about the market/industry you want to go after. Often new business owners make the mistake of being generalists because they want any business they can get. Be specific about who is your ideal client and put all your energy in that direction. Get yourself known as a specialist in one area rather than trying to be an expert in everything.
   
   
2. Ask for referrals. There’s “low-hanging fruit” right under your nose. If a client is satisfied with you, they’ll be happy to help you. Ask happy clients if there is anyone they know who you can call. If your client works within a large organization, figure out the department you want to call and then ask the client who they know in that department. This is the first step my client took, so do this early on!
   
   
3. Get the meeting. When calling the prospect for a meeting, introduce yourself, give the name of your referral and state the purpose of your call. If they know and respect your referral source, you’ve opened the door to getting the meeting. Don’t wait to say who referred you. Let the prospect know immediately who referred you.
   
   
4. Visualize getting the business. Close your eyes and actually see yourself walking into the meeting with confidence, having a great meeting and then getting the business. Do the visualization a few times the day before, as well as before you go to sleep and on the way to your meeting. How you come across as soon as you walk in the door sets the tone for the whole meeting.
   
   
5. Prepare an effective presentation. Create a complete presentation of what you want to cover at the meeting. I’ve created a PowerPoint presentation of The Sales Breakthrough System. I also bring a marketing folder that includes a list of my programs, with descriptions of each, a bio, client list and testimonials. Whether it’s a visual presentation or a brochure, you want to show something to the prospect that will enhance your professionalism and make an impact.
   
   
6. Practice your presentation. Practice what you’re going to say. This includes an opening statement, a run-through of your presentation, responses to objections they may have, questions they may ask, questions you might ask—especially asking for their business—finally, closing for next steps.
   
   
7. Establish a connection. Connect with the prospect by looking at them throughout the meeting. Do not talk over them, talk directly to them. You will come across as someone who is warm, confident and in control. This is a valuable skill if you’re meeting with a group. Speak to each person for 4-5 seconds, and then move to another person. You’ll find each one will pay more attention to what you say.
   
   
8. Outline the Next Steps. At the end of the meeting summarize for the prospect what has been discussed and agreed to. Then take out your calendar, asking the prospect to do the same, and write in what the next steps are. Never leave without knowing what the next steps are.
   
   
9. Follow Up. As soon as you return to your office, summarize in an e-mail what was covered during the meeting and the next action steps you and the prospect have agreed to take. Send the memo to the prospect the next day. Include due dates for each action step and be sure to fulfill what you said you would do.

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Are You Ready to Make the BIG Change?

Do you know the feeling of excitement when you make the decision to take on something new in your business? It could be you’ve made the decision to finally do that workshop, or design a new product or program, or write a book. You feel exhilarated because you’re finally fulfilling your life purpose. You’re about to take a quantum leap in your business! You’ve now created a bigger game to play in your business.

As you begin to make changes, you may notice different emotions are beginning to surface. That excitement you’re feeling has changed to fear and you’re beginning to feel very uncomfortable.

You see, the second you leave your comfort zone, it’s likely you may experience discomfort and resistance. Since all positive changes take place outside the comfort zone, change can be painful. The very moment most people feel the pain, they pull back inside the comfort zone. This is the reason why many people fail to improve themselves or create lasting changes in their lives: They are unwilling to put up with the pain of change.

Here are some things to notice about change:

• Some people embrace change and some people resist it.
  


• Change makes some people feel uncomfortable…so uncomfortable that they may even become ill.
  


• When thinking about change, the mind automatically thinks what it has to give up to make the change.
  


• Making changes may bring up fear of losing security and fear of failure.
  


• People will come up with excuses, reasons and circumstances as to why they cannot change.
  


• If they feel the pressure, they’ll withdraw and retreat to the way it was before.

And as people about to make the BIG change in their businesses and income, and take on doing something they’ve never done before, many people hit the “Panic Wall.” The Panic Wall is the place a lot of people hit when they’ve taken on a bigger game in their businesses. We call it the “breakdown” before the “breakthrough.” Suddenly you’re flooded with self doubts, the fear of failing, and lots of reasons not to take action.

All of these things happening are not unusual. You’ve made a decision to take a BIG leap in your business and all your fears have surfaced. There’s now a gap between where you are and where you want to be. The structure you had in place no longer supports you in what you’re up to next. Whenever we stretch ourselves and step outside our comfort zone, the “ego” will fight like crazy to keep us playing small, fearing annihilation. The ego is the part of us that wants to protect us from repeating past disappointments; therefore, keeping us from moving forward.

The Panic Wall is when the old paradigm mixes with new beliefs. Part of you really, really wants to make the quantum leap, but the other part of you known as ego is afraid of letting go of what it already knows. This is where successful people feel the discomfort and stay the course while others pull back and retreat.

At this point, many of your limiting thoughts, beliefs, and fears are screaming louder in your head than ever before. Thoughts like:

• I’m just not ready to do this yet.
• I don’t have what it takes.
• I’ll never be successful.
• I’m not smart enough.
• This isn’t going to work.
• There’s too much to do.

These limiting thoughts are not the truth. It’s your ego trying with all it’s might to keep you small. In the short term, you may feel better; however, if you let the ego win, you’ll never experience what’s possible once you get to the other side.

The only way to go from your “breakdown” to your “breakthrough” is to stay in action. Experiencing a breakthrough in your business means stretching yourself beyond your comfort zone.

When I speak about “stretching beyond your comfort zone,” your comfort zone could be the fear of losing your security or losing love. To break through to the other side and make your quantum leap, you have to be willing to be with the discomfort for a brief period of time. It takes being:

• Courageous
• Believing
• Committed
• Persevering
• Staying in action
• Being in communication with others (During this time it’s important to reach out to people you trust such as a mentor, coach, and mastermind group.)

The Panic Wall is strongest the first time you experience it because you’ve never been to this place before. The place you’re in during this time is very uncomfortable and the discomfort can be so intense that many people will give up and retreat to what’s familiar. But if you’re willing to be with the discomfort and follow the steps I mentioned, you will make a quantum leap!

Your Assignment:

How badly do you want to take that quantum leap and be successful? If you’re willing to do what it takes to make the changes, here are some ways to keep moving forward.

• Be courageous, believe in your dream/purpose, make the commitment, stay in action, and be in communication with others.
  


• When you hit the Panic Wall, recognize the following:
  
  
• Understand it is only temporary.
  
  
• You’re on the cusp of a HUGE breakthrough.
  
  
• Write out a vision of what you want to achieve and how it looks when you do achieve your vision (be vivid and specific).
  


• Spend some alone time reading your vision daily and visualizing how it feels when you achieve your vision.
  


• Declare it (write a bold statement declaring your intention, “I declare I will write that book!”).
  


• Share your Declaration with at least five people you trust and feel safe with. (The more frequently you speak aloud your Declaration, the more you will believe it.)

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit http://www.salesbreakthroughs.com/.

5 Tips For Turning A Prospect's "No"

"No, I'm not interested." This response from a prospect has the power to send chills down your spine. It's an answer you may have heard more times than you'd like to count!

The truth is, in sales you are going to hear "no" a lot more than you are going to hear "yes." Keep in mind that all you need to hear is one "yes" to get a sale. If you are persistent, you may very well get to change a "no" to a "yes" much more often than you think.

What do you do when a prospect says "no"? Chances are you might simply listen, retreat, and hang up the phone. You may think the prospect isn't interested in your product, then cross the name off your list, never to call again. Wrong! You're eliminating a future sales opportunity.

It takes approximately 7 follow-ups or more to close a sale. It's good news to know that with persistence and good follow-up, a "no" for now can be turned into a "yes" later on. You just have to persevere and get past the seventh "no" or the third "I'm not ready yet" to get the sale. Realize that it's not personal. They're saying "no" to the product (for now), not to you.

Here are (5) tips that will help you move the prospect from "no" to "yes":

1. Create a timetable. Ask the prospect: "Does this mean you're not interested now or not interested forever?" If she or he responds, "I'm not interested at this time," ask if you can touch base in a couple of weeks or months. The prospect will let you know when you can call back.
   
   
2. Open a dialogue. Ask the prospect: "I'm curious as to why you're not interested." A client of mine did just that when trying to get an appointment with a prospect. She simply asked why. The prospect opened up and gave her a lot of information. My client displayed genuine interest in what the prospect had to say, and the prospect sensed that. They talked for quite awhile. My client ended up getting an appointment.
   
   
3. Be persistent. When the prospect says, "I'm not interested," you can respond by saying, "Many of my clients had the same response when I first called, before they saw what we can do for them." Then share any success stories with similar companies you've worked with.
   
   
4. Do not take it personally. Don't let the "no" mean anything more than what it is. "No, I'm not interested" doesn't mean you are being rejected. It means they're only rejecting the offer for now.
   
   
5. Remember some "yes" experiences. When you think about it, you've been hearing "no" since you were a kid, and it probably never stopped you. Imagine yourself as a child. Perhaps you were with your mom in the supermarket and you really, really wanted a candy bar. The response might have been, "No, it's too close to dinnertime!" Did you take "no" for an answer? Absolutely not. You asked again and again and again, each time committed to convincing your mother that you could eat the candy bar and still eat all your dinner. Finally, after at least (7) more tries, Mom probably gave in. Congratulations! You didn't give up. You got the candy bar! You kept going back in and moved your mother from a "no" to a "yes."

When you really want something in your life that's important to you, nothing stands in the way. So why not bring those same qualities to your business?

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Letting Go of the Past and Focusing on NOW

We all have stories from the past we fondly remember. There are memories we want to keep forever and enjoy sharing with others.

A favorite story of mine happened when I was about five years old. Whenever we would have friends and relatives over for dinner, my parents would let me stay up late and sing my favorite songs to them. So there I was standing in the middle of the living room singing my little heart out. I adored the attention, applause and hugs they gave me. This is a story I can still remember so clearly. I think it’s one of the reasons I love leading to people.

Then there are the unpleasant stories we carry around with us that we’re unwilling to let go of. An event happens that negatively impacts our thoughts and feelings about ourselves. We hold onto these stories for so long, we believe they’re true. These stories keep us from appreciating what we have in the present because we believe it will happen again. So we stop taking risks for fear that what happened in the past will happen again. It affects how we communicate, relate to others, grow our businesses, and even stops us from going after all the things we really want.

I can remember a story I held onto for many years. I grew up in a family of five brothers and sisters. I was the youngest one in the family. I can remember having dinner on Sundays with my family and my oldest brother telling me to “Keep quiet, eat your dinner, nobody is interested in what you have to say.” Being the youngest, I believed what he said was the true. Nobody was really interested in what a little girl had to say. So I stopped speaking up. If I did say something, I spoke very quickly or I’d say what I thought you wanted to hear.

Through the years, not speaking up had a huge impact on my life. I was afraid to say what I thought and ask for what I wanted. In fact, I’d say what I thought you wanted to hear. If someone did something that upset me, I wouldn’t say anything. I would withdraw and be silent. I had no voice.

I was committed to breaking through this barrier. I thought about what my brother said. He had said what he said and nothing more. I had added all the meaning to it. Having this insight was a huge breakthrough for me. I was free again. I had found my voice. I was no longer a five-year old little girl without a voice. I had something to say that mattered. From that point on, my life changed forever. I left a job I had been at for 10 years, where I did not express myself, and went to work for a training company. There I was trained to lead workshops and help people learn to speak up. I had found my voice and was now fulfilling my dream!

These stories have been holding us back for years. We allowed something that happened a long time ago to keep us from growing and reaching our full potential.

Remember this—Successful people create each day newly. They never allow past events to stop them. And it makes perfect sense. Whatever has happened in the past is over. Just because it may have been a disappointing experience does not mean it will happen again.

When you believe it will happen again, you are sending a message to your subconscious that “I believe I will fail again.” You are giving power to something that happened in the past. And, what you believe will happen, will happen.

People that know they are responsible for creating their own successes will learn from past experiences, make the changes, and get into action.

What do successful people all have in common?

• They left the past in the past.
  
  
• They’ve created their lives newly.
  
  
• Giving up is not in their vocabulary.
  
  
• They live their lives from three words…Yes, I can!
  
  
• They’ve had to overcome struggles and adversity throughout their lives but it’s only made them stronger.
  
  
• They have a HUGE life purpose.
  
  
• They are focused, intentional, and committed.
  
  
• They believe in themselves and their purpose.
  
  
• They see life as a place where anything is possible rather than impossible.
  

When you let go of the past, you’re then free to create anything you want. It’s as if you have a clean canvas and from the clean canvas you can paint your life newly. You’re no longer held back by something that happened long ago and is over.

Eckhart Tolle writes in his book, A New Earth, “…nothing ever happened in the past that can prevent you from being present now. We can learn to break the habit of accumulating and perpetuating old emotions regardless of whether something happened yesterday or thirty years ago. We can learn not to keep situations or events alive in our minds but to return our attention continuously to the present.”

The past can only stop you if you choose to allow it to stop you. The past event has nothing to do with who you are in the present. What happened in the past, is over. We only have right now. And, right now, you get to say how you want your life to go.

So, what can you do to let go of the past? You can focus on NOW! What is it that you want to have in your life right now? All we have right now is this moment. Be present to your life right now—this moment. We don’t know what’s in the future. When you create what you want in your life now, you’re creating a new future.

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

4 Surefire Ways to Turn Prospects into Buyers

Prospecting is a term that’s been around for a long time. It goes way back to the mid 1800s when miners went out west to make their fortunes digging for gold. The strategies are the same as for the gold-miners, except instead of digging for ore, you’re digging for customers, with your mind focused on this: you want to find the right prospects—the serious buyers. When you find buyers who are interested in your product, it as if you found “gold”.

Ideally, even though we want to have customers come to us via networking, word of mouth, and referrals—all the strategies we employ to get ourselves known—sometimes we need to actively get out there and find clients, and that leads us to prospecting. Prospecting is simply finding new customers who can and will buy from you within a reasonable period of time.

That means you have to be out there, talking to a lot of people, and that may involve cold calling—picking up the phone, dialing the number, and introducing yourself to find out if the person on the other end is a qualified prospect. When you’re prospecting, you’re calling people you don’t necessarily know.

Of course, I’d love for all of you to be getting referrals and leads from people you know and by word of mouth, but prospecting is a legitimate way to generate leads and new business opportunities. Like all selling strategies, it takes time and consistency.

There are steps to follow that can make prospecting easy and effective. Let’s take a look at 4 surefire ways to find and turn prospects into serious buyers:

1. Identify Your Market
   Find a market that interests and excites you; a market you’re comfortable with and knowledgeable about. It could be an industry you’ve previously worked in, or where you know there’s a need for your services. Go where you know you have something to offer.
   


2. Make a List
   Make a list of all the prospects you want to call. These could be past clients you’ve worked with, people you know can benefit from your services, people who expressed interest but didn’t buy from you in the past, or companies you’ve been wanting to break into to inform them of your product or service.
   


3. Do Your Research
   Organize yourself before you pick up the phone. Find out who the contact person is, who the buyer is, their phone number and email address. Doing your research means going the extra mile, and, in a sense, becoming a detective. One way to become a detective is to read a prospect’s website thoroughly.
   
   In short, learn everything you can about a prospect before you call. Read the website, order the annual report. Even if it’s a small or medium-sized business, there may be a letter from the president about what’s going on in the company.
   
   When you learn everything about the company, when you call, you can say right off the bat, “I just saw your website and want to congratulate you on that great product that you’re about to launch.” Or, “I see that you’ve had a successful previous year.” They’ll be very impressed that you’ve gone the extra mile to learn about them.
   


4. Craft a Compelling Message
   You have about 30 seconds before the person you call decides whether or not she even wants to stay on the phone with you, so you don’t have a lot of time. Make sure to make those first few seconds of your call matter most by delivering a statement that grabs their attention. It includes the following steps:
   


• Identify yourself and your company.
• Say what you do.
• Position you and your company as the expert.
• Mention something you saw about them on their website.
• State the reason for your call.
• Close for the meeting.
  

Remember, your purpose for calling is to get a meeting—nothing more than that. Provide enough information to stimulate their curiosity enough to hear them say, “Yes, I will meet with you.”

Your Assignment:

• Select a prospect with whom you want to get a meeting.
  
  
• Visit their website to learn more about them and their service.
  
  
• Find the name of the buyer, their phone number, and email address.
  
  
• Craft a compelling message using the 6 steps.
  
  
• Then make the call and get the appointment.
  

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.