Build A Powerful Referral Network and They Will Come

As solo business owners, we sometimes feel like “Lone Rangers” on our own, trying to figure out ways to bring in more clients. A business owner’s survival and growth depends largely on bringing in new clients. Who wants to be alone on the range, single-handedly trying to figure out how to bring in clients and expand business? That takes tremendous energy, hard work and producing average results.

Instead of operating on your own, there are ways to creating a sales force of people happy to refer business to you. Think about how big companies increase their sales. They have large sales forces out there selling their products. The sales people are educated about the product, calling on prospects, and paid commissions based on the number of accounts they bring in. One of the differences between a big company and you is that YOU are the “one”. You are your sales force, that is, if you operate as a “Lone Ranger.”

An effective way of creating your sales force, is through your referral network. A referral network is a group of people who already know you, understand your business, and can refer people interested in buying your product or service. With a powerful referral network, an unlimited flow of quality prospects start coming to you quickly and effortlessly. You never have to cold-call again! This is the easiest and most effective way to establish an ongoing stream of warm leads.

Building a referral network begins with educating people you already know, your clients, colleagues, friends and people you meet. You want to clearly articulate what you do, who your ideal client is, how your product or service helps your clients, and what’s unique about working with you. Once these people are educated about your product, they become your own “sales force”. But just like any sales force, it helps to motivate them to sell by giving them something special as a thank you.

Consider offering a referral fee or a special gift to those people who refer business to you. People will be motivated to refer business to you, if they’re rewarded for it. I know, as a sales person, what motivated me the most to bring in those sales was the commission check I received at the end of the month. And, I still love receiving those checks. I’ve been referring business to a colleague, and I’m delighted when I receive a thank you note and check from him. It’s an incentive to think of other people who can benefit from his service.

By organizing a healthy referral network, you’re going to be able to rely on other people out in the world, all educated about the merits of your product or service, willing to become your marketing machine.

Here are six steps to follow that will help you set up a powerful referral network:

1. Change Your Mindset: Some people hesitate when it comes to asking for referral business. They have thoughts like “They won’t want to help me,” or “How do I even ask?” Before you project these fears, step back and consider. If a customer’s satisfied with you, they’re delighted to help you out. Also, people in your personal and professional circle who believe in you, want to help you grow.
2. Be Proactive: A satisfied customer is happy to help you but don’t expect them to offer. Rather than waiting for them to offer referrals, ask, because more than likely, they don’t think to offer. Occasionally, they may say to you “I told my friend about you.” It’s really great when that happens, but don’t rely on it. As a business owner, it’s your responsibility to ask.
3. Write What You Want to Say: To help you gain confidence, write the words you want to say. Then practice saying it aloud until you’re comfortable with it. We all feel uncomfortable doing something new. It’s just like going to the health club and working out. You have to use that muscle over and over again in order to build strength. It’s the same thing with asking for referrals.
4. When to Ask a Client: The best time to ask a client for a referral is immediately after you’ve received a compliment, and/or once the sale is closed. Once your client utters the words, “I’m happy working with you. I really have enjoyed this.” That’s your cue to ask if there’s anyone else they know who would benefit in the same way from your services. Don’t wait for them to get back to you with the names because they probably won’t. Set up another time to follow up with them for the referrals’ names and phone numbers.
5. Referrals Fees: Establish a referral program whereby people receive a referral fee or special gift for the people they refer to you. Let your referral network know in advance what they can expect in return for their referrals. Create a referral program you can send to your referral network and post on your website. Giving referrals works both ways. If people refer business to you, tell them you will do the same for them.
6. Keep Track: Once the steady flow of referrals starts coming in, it’s time to start managing all these leads in an organized manner. There are several software programs designed to you help track your business and referrals. Outlook, ACT and Goldmine are several software programs to check out.

ASSIGNMENT:

• Write a clear and compelling message of what you do, who your ideal client is, how your product or service helps your clients, and what’s unique about working with you.
• Practice saying it aloud until you comfortable saying the words.
• Start calling the people in your personal and professional circle, educate them about what you do, and invite them to be part of your “Referral Network.”
• Ask a colleague or friend to role play being the client and practice “asking for a referral.”
• Create a “referral fee or special gift” program you can start offering to your clients, colleagues, friends, and people you meet.

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Are You Creating a Wealth-Conscious Mentality?

Do you find yourself feeling worried or concerned at times with everything that’s going on? Unless you’re living on a remote island, it’s nearly impossible not to be somewhat affected by what’s going on in the world. But the good news is, it doesn’t have to stay that way.

This is when creating a positive mindset makes all the difference if you are to succeed in your business. When I speak about the mindset, I’m talking about the thoughts and beliefs you have about yourself as a business owner or entrepreneur. Now, more than ever, it’s important to create a positive mindset, and stop believing everything you’re hearing or reading.

In fact, I recommend you reduce the amount of time you watch TV or read a newspaper. Believe me, you won’t miss anything. The people around you will fill you in on what’s happening and that’s all you need to know.

I know it’s easy to get sucked into what they’re saying. It takes a conscious effort on your part to keep yourself focused and positive. It’s easy to blame others when things aren’t coming your way. But doing that increases the chances of attracting more of the same.

Did you know that more millionaires are created during difficult economic times than any other time? That’s right, even during a recession, millions of people continue to make money.
How do people make money during challenging economic times? They have created a wealth-conscious mentality for building wealth. Their thoughts and feelings match their actions, and that leads to results.

How can you create your own wealth-conscious mentality? It’s simple if you follow these 5 easy steps:

1. Focus on Creating More
   Focus on creating wealth instead of losing money. Remember the more you think you’re losing money, the more you will lose money. Think in terms of words such as “more, plenty of, and abundance.” For example, I am making more money, I have an abundance of clients, I am attracting more opportunities, and there is plenty more where that came from!
2. Choose Your Life
   When you choose your life just the way it is and the way it isn’t, you’re no longer resisting what you have. By letting go of the resistance, it unblocks your energy flow and allows new energy to come to you. During my illness, I chose to live and that gave me freedom and power to do something about it. I then got into action and designed a plan to heal myself. I found the right doctors, joined a support group, and surrounded myself with supportive and loving people. And, met and married the man of my dreams!
3. Take Responsibility
   Although we may say we know we’re responsible for our lives, we don’t always want to be accountable for taking responsibility. When you take responsibility for your actions, you give up any reasons, excuses, or justifications not to do something. As the well-know author, Brian Tracey, says, “The mark of excellent people is that they refuse to make excuses, blame others, or complain about their situations. Instead they say ‘I am responsible’ over and over again.”
4. Move Beyond Your Fears
   There are two types of fear. The first fear is a real fear. When someone is about to push you out of an airplane—now that’s real fear! The second fear is imagined fear. When you think something bad is going to happen that hasn’t happened yet. We all experience imagined fear from time to time in our lives—it’s part of being human. Fear of not being good enough, fear of failing, or fear of succeeding. These are not real fears although you may have the same bodily sensations as real fear. However, remember, fear can be an acronym for...False Evidence Appearing Real. What there is to do is notice the fear, distinguish it’s not a real fear and get into action!
5. Believe in Yourself
   When you believe in yourself, you have the power to move through any obstacle because at the core you believe in who you are. Nothing will stand in the way of you achieving what you want. You have created a solid foundation of who you are and feel secure within yourself. The key steps to believing in yourself start with loving who you are, accepting yourself and others just as they are, appreciating your accomplishments, and being grateful for all that you have in your life. Sound simple? Yes, it is and you’ll start seeing a change as soon as you start practicing the steps.

Assignment:

1. Write your own sentence for each of the words I mention…more, plenty of, and abundance. (For example: More sales are coming my way. There is plenty of money. I am attracting an abundance of clients.) Read this list daily. When you first get up in the morning and before you close your eyes at night.
2. If there’s someone or something in your life you’ve been resisting or putting up with, stop resisting and accept as is. Remember what you resist…persists. As you stop resisting and let go, start to notice what opens up for you.
3. Take an area of your life where you’ve been blaming or complaining about something, and change that by taking responsibility for it. (For example: My business is slow because of the economy. Change that to: I’m going to increase my networking and reach out to more people.)
4. Take on one thing in your life that you’ve been afraid to take on and do it today! You’ll see when you take action, the fear of doing it is much greater than after you take action.
5. Make a list of at least 10 areas of your life that you are grateful for. Then ask someone close to you to do the exercise too and share what you wrote with one another.

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

It’s Time to Share YOUR Story

I’m leading a teleseries to an amazing group of entrepreneurs and coaches who are learning how to powerfully speak to groups. One of the topics that have made the biggest impact is teaching them how to share their personal story with the audience.

And, as I thought about this topic, I realized that sharing your personal story is not only for when you speak to groups, it has the same powerful impact when you’re meeting with a prospect or a client. When you’re willing to open up your heart and reveal who you really are, prospects and clients feel instantly connected to you.

We all have a personal story to tell about our journey through life. Many of us had to deal with challenges at different times in our lives. Your personal story has made you who you are today. The people who inspire me the most are the ones who freely share their personal story of struggle and victory with us.

Oprah Winfrey has openly shared about the struggles and abuse she overcame growing up to become one of the most powerful women in the world. We listen to her story and what she’s accomplished, and we’re inspired to follow our dreams.

Sometimes we cover up our story because we want others to think we have it all handled. But most of us have had to overcome something along the way. In fact, the challenges we’ve had to deal with make us the person we are today.

When you’re willing to share the struggles and challenges you’ve faced, people are quickly drawn to you because you’re being authentic. They can easily relate to you because they see you’ve had similar challenges.

One of the most powerful assets you can use to attract more clients is sharing your personal story. When you share your personal story about how you overcame your challenges, you provide them with inspiration that THEY can do it too!

The easiest and fastest way to draw people to you is when you authentically share yourself. Start your talk by sharing a personal story of how you became who you are today. When you share something personal about yourself, they feel more connected to you. You’re showing them you’re no different than they are. They can relate to you more quickly through your story and that’s going to draw them to you.

Show your vulnerability by speaking about your struggles, how you overcame your challenges, and the life lessons you learned. We’ve all had to deal with personal and professional challenges in the course of our lives. When we hear true stories of courage and victory, we’re inspired and believe we can go after the things we want too.

They listen to your story and what you’ve overcome, and say to themselves “If she or he did that, so can I!” I’ve had many people come up to me after I’ve shared my personal story of overcoming breast cancer and how it changed my life, and tell me how it’s inspired them.

Tell your story vividly and specifically. As you tell your story, speak in the present tense. Share your story as if it’s happening right now in the present moment. Convey excitement and enthusiasm using gestures, facial expressions, and inflection as you describe your story. What leaves the strongest impression is how you look and sound. People will walk away remembering what they’ve seen and heard.

I saw Suze Orman, the financial guru, speak at a conference. As soon as she walked on stage, she connected with the audience. She was down to earth, funny, and knowledgeable. She shared how she grew up in a poor Chicago neighborhood, worked as a waitress for several years making only $400 a month. She shared her personal story with such authenticity. She had everyone sitting on the edge of the seats listening to every word she said. And, after she spoke, there was a long line of people waiting to buy her products.

I invite you to start writing your personal story now, and start sharing it with others.

Remember it is...Your Story!

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

It’s Time to Take a No-Excuses Approach!

Do you find yourself wanting to try new things in your business but then you start coming up with the excuses for not taking the steps to make it happen?
Consider that whatever excuses you have determine the quality of your life.
Excuses can be deadly. They keep us from doing all the things we want to do. They keep us from growing. They keep us from fully experiencing fulfillment and success.
Why do people hold on to their excuses and are so reluctant to learn new ideas that will bring them more money? How often do you say to yourself…

• I want to do this when I have the money. If you’re not looking for new ideas to grow your business, you’ll never have the money.
• As soon as more money comes in, then I’ll make the investment. The sooner you start learning new ways to grow your business, and implement those new ideas, the sooner you’ll have the money.
• I’ll do it next time. Waiting to do it later is only going to delay you from having what you want now.
• I don’t have the time, I’m too busy. If your business isn’t where you want it to be, it’s time to look at where you’re putting your time. If you were to learn one valuable strategy that could increase your income, wouldn’t you say that was worth your time?
• This is something I want but can’t make the investment now. Well, if it isn’t now, when do you think you’ll be ready? Next month? Next year? Someday? There is no “someday.” Ask yourself why you keep putting things off. What’s at the source of this excuse?
• If this was free, then I would do it. How often have you signed up for something free and not taken the program or completed it. There’s no skin in the game. When you invest in yourself, you’re going to get your money’s worth because you have more at stake.

Often what is at the source of our excuses and resistance to taking action is “fear.” Fear of failing, fear of rejection, fear of not being good enough. Your fear may be related to a past event and protecting you from it happening again. The problem is the fear that is trying to protect you, is also keeping you from living a life filled with joy, fulfillment, and success.

So what does it take to move through the fear? It starts with acknowledging the fear and understanding that it doesn’t have to own you. It’s knowing you have a say in how you’re life is going to go. There’s a common saying, “Feel the fear and do it anyway.” Yes, you can feel fear and still take the action to move forward. It may feel scary at first, but one thing is certain. You have all the courage you need from within to transform your business and your life.

Success and growth doesn’t occur when we’re stuck in our excuses. It happens when you’re willing to give up making excuses, willing to let go and take the leap.

I invite you to take a deep breath, trust in your ability to achieve what you want, and go after the things you want! Isn’t it time to take a “No Excuses” approach to your business and your life?

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Is Your Authenticity Shining Through?

Imagine you’re sitting across from the prospect, you’ve just presented your services and you’re unsure what to do next. You end up leaving the meeting not knowing what the next steps are. Sadly, you realize you spent more time during the meeting in your head wondering what to say than learning what’s important to the prospect. You leave discouraged and believe you don’t have what it takes to sell. If this has ever happened to you, you’re not alone.

Many people believe there’s a certain way they have to sell if they’re going to be successful. They’re stopped before they even get started because they believe they’re lacking a special style.

The truth is, we’ve been selling ourselves since we were very young. When you were in school and making new friends, you were selling yourself. When you were looking for a job, you were selling yourself. What helped you make new friends and get that job was your authentic style. It’s the same in business. What helps you close sales are the innate qualities you already have.

None of us was born to sell. Successful people learn sales skills and techniques that help close the sale. Most importantly, successful people work at creating the relationship with the client right from the start by being authentic.

The key to authentic selling is to sell from your heart. When you sell from your heart, you’re not following a canned script. Nor are you trying to copy anyone else’s style. You’re being genuinely interested in the other person by asking the right questions and listening keenly to what’s being said.

Have you ever noticed how much more you enjoy a conversation when you feel heard and listened to? Well, that’s what you’re doing when you’re authentically selling. You’re allowing the prospect to do most of the talking. When you follow these steps you’re creating a long-lasting relationship that leads to getting the business. You’re showing you want to learn as much as you can about him or her to see how you can help.

Most people buy based on the K-L-T Factor. They first want to get to know you, they need to like you, and then trust you. Once you establish the K-L-T Factor with prospects, they’re ready to listen to what you have to say. The business relationship begins when you relax and allow your authenticity to shine through.

I remember early in my career how inauthentic I was with people. I was more concerned about how I was doing than learning about the prospect. I covered up my insecurities well. To everyone I looked as if I had everything handled. The truth is, I didn’t—far from it.

The turning point came when I became seriously ill. My life came to a screeching halt. It was then I slowed down and took an honest look at myself. For the first time in my life, I let my guard down and became real. Instead of listening to myself, I started listening to others. Rather than pushing and forcing things to happen, I began to listen to people with a genuine interest in them.

I let go of being pushy and aggressive. And within a short time I noticed a lot more business started coming to me easily. The sense of urgency and intensity I used to display disappeared and I started having fun.

Start to look for yourself to see where in your life or your business you’re pushing too hard and trying to force things to happen. Write down the areas where you've been inauthentic and covering it up. How is this impacting your life and your business? What are you committed to changing? Once you begin to make these changes and apply them in your business and life, you’ll feel more confident and relaxed because you’re being authentic.

All you need is to be genuine. Clients will be attracted to you when you become more interested then interesting. You’re allowing your authenticity to shine through!

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Whose Life Is It Anyway?

Have you ever noticed the flood of thoughts you have as soon as you wake up? You start thinking about all the things that need to be done that day, how you’re ever going to do it all, will you bring in any new clients today and on and on and on. You’re having all these thoughts and they’re not always rooting for you to win.

Studies have shown we have thousands of thoughts per minute. And all these thoughts are created by one source and that source is YOU. Now, if we’re the source of our thoughts, why aren’t we consistently feeding ourselves powerful thoughts?

Since we were young, we’ve been told by our parents, teachers, and others what we can and cannot do. We are told what we are good at and what we are not. We are told what to expect and what to believe. Because we are just starting out in life, we are dependent on others and believe what they say to be true.

Some typical thoughts we’ve heard from others and start to take on as the truth are:

• I’m just not good at this!


• Things are just not working out right for me!


• Today just isn’t my day!


• Why bother, it’s not going to work anyway!


• Nobody wants to pay me what I’m worth!


• This is impossible!


• If only I had more money!

I could go on and on. I think you get the picture. If any of these thoughts sound familiar to you, you’re not alone. Most of us have had these thoughts or similar ones. It starts to look like nothing is going our way and it’s out of our control. And over time, these limiting thoughts start to impact the way you view life.

How do you shift your thinking? A first step in shifting your thinking begins with taking responsibility for your life.
Although we may say, “Yes, I’m already taking responsibility,” the truth is we don’t always want to be held accountable for being responsible. When things aren’t going the way you want them to go, it’s much easier to blame others and circumstances. Then find evidence and agreement to support not taking responsibility. For example, “It’s not my fault clients aren’t calling me back—just look at the economy.” But, when you blame others, you’re giving up your power and nothing changes.
When you take responsibility for your life, you give up any reasons, excuses, or justifications not to do something. You no longer believe those negative thoughts. You’re saying the buck stops with you. You’re taking charge of your own life. Now, that’s the beginning of taking back your power.

As Joe Vitale writes in his book The Attractor Factor:

“You are totally responsible for your experiences in life. That doesn’t mean you caused them. But on some level you attracted them. You are responsible for them. That’s not good or bad. Simply use the experiences to learn about yourself. Get clear and choose what you prefer to experience.”

The message came through loud and clear for me when I had breast cancer. I was working in an unfulfilling and stressful job when I was diagnosed. I was miserable yet afraid to leave. I had thoughts like, “Who would hire me? I’m not that good. They’ll find out I’m a fraud.” I didn’t want to take responsibility and make the changes. Once I got the impact this had on my life, I was clear that if anything was going to change, it was up to me.
I began to consciously change my thinking and speaking. It started with making a declaration to myself. I declared, “I am good enough and will find a fulfilling career.” The more I repeated this statement; the old thoughts began to disappear. I began to believe it would happen…and it did! Within 8 months I left my unfulfilling job, started a new career, and from there went on to start my own business. When I took responsibility for my life, my entire world transformed.

There’s really no escaping being “responsible.” What it really comes down to is no one can do it for you but you. If any changes are going to happen it’s because you choose to make those changes.

There’s a short powerful quote that says it all, “If it is to be, it is up to me!” And remember…it's up to YOU!

ASSIGNMENT:

Where in your life are you avoiding taking responsibility or blaming others? (Look in areas where you feel powerless in your business or your life.)

• What are the thoughts you’re saying to yourself that keep you stuck?


• How is this impacting your business or your life?


• Where are you willing to take responsibility starting now?


• What is a new thought to create that will get you into action?


• What are the specific action steps you will take this week?

© 2009. All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.

Grab the Prospect’s Attention in 60 Seconds

As a sales professional or business owner, you’re always selling yourself or your product. Whether you’re attending a networking event or trade show, you only have a few seconds to introduce yourself and grab the prospect’s attention. Do you remember how you introduced yourself to a prospect at the last networking event you attended? The prospect probably asked you, “What do you do?” You probably said something like this:

• I am a graphic designer and I design marketing materials.
• I am an account executive and I sell advertising space in magazines.

Now, these are typical responses that describe what you do. There’s nothing unique about these statements that sets you apart from the competition. If you want your prospects to sit up and listen, create a message that grabs their attention in the first 60 seconds. Creating a compelling sales message that addresses your prospects’ needs is both an opportunity to promote your services and a way to separate yourself from the rest. It will make the prospect want to know more about you.

Your selling statement must be vivid, specific, and easy to remember. Your main objective for your sales message is to get the prospect to say, “Wow, you’re exactly what I need! Can I have your card?” Better still, it will make them say, “I want to work with you! When can we talk?”

As you create your compelling sales message, consider two strong motivators that drive people to buy or take action. The motivators are “Pain” and “Gain.”

The first motivator is “Pain.” Pain is another way of avoiding or fixing a problem, concern, or predicament. When creating your compelling sales message, focus first on the pain you can alleviate because it appeals to the stronger of the two motivators.

Examples:

“I work with business owners who find it challenging to design their marketing materials.”

“I sell ad space to people who want to sell their product, but are afraid of putting their advertising dollars in the wrong publication.”

The use of verbs such as “challenged, frustrated, concerned, worried, stopped, and afraid” in the sales message addresses the prospect’s pain. The prospect wants to be relieved of pain as quickly as possible.

The second motivator is “Gain.” People are motivated to buy or take action in order to improve a situation. Saving money, making money, saving time, becoming more efficient, improving service are just a few examples.

Examples:

“I help business owners create marketing materials that stand out in the marketplace, attracting new clients with ease.”

“I help people make advertising decisions that save them money and bring them many sales.”

Expressing in positive words the ways you help people and the results they gain from working with you will motivate potential clients to find out more about your service.

ASSIGNMENT:

Using the motivators “Pain” and “Gain,” create a powerful and compelling sales message. Practice saying it until you have memorized it. Then start saying it at your next networking event or trade show. Keep in mind, your sales message will change over time and will need to be tailored slightly to your audience.

© All Rights Reserved. Reproduction in whole or in part without permission from Rochelle Togo-Figa, Professional Sales Coach, is prohibited.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit www.SalesBreakthroughs.com.